Title
Social Marketing to Protect the Environment: What Works,Used
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Behavior change is central to the pursuit of sustainability. This book details how to use communitybased social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how communitybased social marketing can be harnessed to foster more sustainable communities.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: This book has two hundred fifty-six pages. It provides in-depth insights into social marketing strategies for environmental protection.
- Q: What is the binding type of the book? A: The book is paperback bound. This makes it lightweight and easy to handle for readers.
- Q: What are the dimensions of the book? A: The book measures seven point zero one inches in length, zero point five nine inches in width, and ten inches in height. These dimensions make it a convenient size for reading.
- Q: Who is the author of the book? A: The author of the book is Doug McKenzie-Mohr. He is known for his expertise in community-based social marketing.
- Q: What category does this book fall under? A: This book falls under the category of Environmental Economics. It addresses key issues in sustainability and community engagement.
- Q: What is the main focus of the book? A: The main focus of the book is behavior change for sustainability. It details community-based marketing strategies to encourage environmental protection.
- Q: How can I apply the concepts in this book? A: You can apply the concepts by implementing community-based marketing strategies in your local area. The book provides case studies and actionable steps for various audiences.
- Q: Is this book suitable for beginners in environmental studies? A: Yes, this book is suitable for beginners. It offers clear explanations and case studies that are easy to understand.
- Q: What type of audience is this book intended for? A: This book is intended for both residential and commercial audiences. It provides insights applicable to various community settings.
- Q: How should I store this book to keep it in good condition? A: Store this book in a cool, dry place away from direct sunlight. This will help preserve the paper and binding.
- Q: Can I lend this book to others? A: Yes, you can lend this book to others. Just be sure to inform them to handle it with care to maintain its condition.
- Q: Is there a return policy if I'm not satisfied? A: Yes, there is a return policy. Check with the retailer for specific return guidelines and timeframes.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the retailer for a replacement or refund. Most retailers will assist you in this situation.
- Q: Are there any additional resources available with this book? A: While the book itself doesn't come with resources, it references various programs and websites for further reading and application.
- Q: Does this book include real-world case studies? A: Yes, the book includes case studies from around the world. These illustrate successful community-based marketing programs in environmental protection.
- Q: What makes this book different from other environmental books? A: This book focuses specifically on community-based social marketing. It combines theoretical concepts with practical applications for behavior change.