Social Media: Enduring Principles,New

Social Media: Enduring Principles,New

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SKU: DADAX0199328439
Brand: Oxford University Press
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Social Media: Enduring Principles Offers A Comprehensive Overview Of Topics In Social Media, From Interpersonal Communication To The Role Of Social Media In Culture And Society. It Covers Not Only Cultural Issues Like Online Identity And Community, But Also Tackles More Analytical Topics Like Social Media Measurement, Network Analysis, And Social Media Economics At An Introductory Level. Each Chapter Is Based On A Set Of Core Social Science Theories And Concepts Rather Than Platform Specific Frameworks And Findings. Rather Than Providing The Final Word Or Predictions, It Aims To Open A Well Structured, Well Grounded Conversation About Media Transition And Its Effects.Filling The Need For A Standard Academic Text In The Field, Social Media: Enduring Principles Summarizes Both Foundational And State Of The Art Research And Also Presents A Coherent Framework For Future Research. It Draws From Longstanding Theories In Communication, Journalism, Sociology, And Marketing, But Also Includes A Number Of Contemporary Case Examples, Making It A Foundational Text In The Area.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: How many pages does this book have? A: This book has three hundred twenty pages. It provides a comprehensive overview of social media principles and research.
  • Q: What is the binding type of this book? A: The binding type of this book is paperback. This makes it lightweight and portable for easy reading.
  • Q: What are the dimensions of this book? A: The dimensions of this book are six inches wide, nine point one inches tall, and zero point six inches thick. These measurements make it a standard size for academic texts.
  • Q: Who is the author of this book? A: The author of this book is Ashlee Humphreys. She provides insights into social media through established social science theories.
  • Q: What topics does this book cover? A: This book covers topics such as online identity, community, social media measurement, and network analysis. It aims to provide a foundational understanding of social media.
  • Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It presents social media concepts at an introductory level, making it accessible for new learners.
  • Q: How can I apply the knowledge from this book? A: You can apply the knowledge from this book by engaging in discussions about social media's impact on culture and society. It encourages critical thinking about media transition.
  • Q: Is this book appropriate for academic study? A: Yes, this book is appropriate for academic study. It summarizes foundational and state-of-the-art research in social media, serving as a standard text in the field.
  • Q: What age group is this book suitable for? A: This book is suitable for young adults and above. It addresses complex social media issues that may be more relevant to older students.
  • Q: How should I care for this book? A: To care for this book, store it in a dry place and avoid exposure to moisture. This will help maintain its physical condition.
  • Q: Can I return this book if I am not satisfied? A: Yes, you can return this book if you are not satisfied, depending on the retailer’s return policy. Always check the specific terms before purchasing.
  • Q: What if the book arrives damaged? A: If the book arrives damaged, contact the retailer immediately for a replacement or refund. Most retailers have a policy for handling damaged items.
  • Q: Does this book contain any contemporary case studies? A: Yes, this book includes contemporary case studies. These examples illustrate the application of social media theories in real-world scenarios.
  • Q: Is this book focused on specific social media platforms? A: No, this book is not focused on specific social media platforms. It emphasizes core theories rather than platform-specific findings.
  • Q: What is the main purpose of this book? A: The main purpose of this book is to foster a structured conversation about social media's effects on society. It aims to provoke thought and discussion.

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