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Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform specific frameworks and findings. Rather than providing the final word or predictions, it aims to open a well structured, well grounded conversation about media transition and its effects.Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state of the art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area.
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- Q: What topics are covered in 'Social Media: Enduring Principles'? A: 'Social Media: Enduring Principles' covers a wide range of topics including interpersonal communication, online identity, community building, social media measurement, network analysis, and social media economics.
- Q: Who is the author of this book? A: The author of 'Social Media: Enduring Principles' is Ashlee Humphreys.
- Q: Is this book suitable for beginners in social media studies? A: Yes, the book is designed to be accessible for beginners and presents foundational concepts in social media without relying on specific platform frameworks.
- Q: What is the publication date of the book? A: 'Social Media: Enduring Principles' was published on December 3, 2015.
- Q: How many pages does the book have? A: The book contains 320 pages.
- Q: What is the binding type of 'Social Media: Enduring Principles'? A: The book is available in a paperback binding.
- Q: Does this book include real-world case studies? A: Yes, it includes contemporary case examples that illustrate the principles discussed.
- Q: What category does this book fall under? A: 'Social Media: Enduring Principles' is categorized under Communication.
- Q: Is the book in new condition? A: Yes, the book is listed as being in new condition.
- Q: What edition of the book is available? A: The available edition of 'Social Media: Enduring Principles' is the first edition.