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Social Media for Strategic Communication: Creative Strategies and ResearchBased Applications,New
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Social Media for Strategic Communication: Creative Strategies and ResearchBased Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cuttingedge research with practical, ontheground instruction to prepare you for the realworld challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communicationfrom PR, advertising, and marketing, to nonprofit advocacygives you a broad base of knowledge that will serve you wherever your career may lead.
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