Social Media Geektogeek: Practical Insights For Technology Marketers,Used

Social Media Geektogeek: Practical Insights For Technology Marketers,Used

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Delivery time: 3-5 business days (USA)
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There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. Perhaps that is only natural, given that your average geek has finetuned analytical abilities and antennae that are always up to detect snake oil. And yet nobody, not even the geekiest geek, can afford to ignore the opportunity and the power that lies in deploying social media for marketing technology, both to geeks and to the rest of the world.In Social Media GeektoGeek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts. They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company. Peppered with actionable wisdom from start to finish, this enlightening book kicks off by highlighting a truism that is often overlookedthe fact that social media has been made possible purely by geek innovation. Geeks have created this unique, powerful medium of communication just as they have created and enabled every digitallybased form of creative expression that makes social media interesting, engaging and popular.Geeks are nothing if not smart. So they can quickly be brought to appreciate the value of anything that can assist them in creative technical problemsolving, in building a robust perspective of the big picture, or in finding a more interesting place or team or set of problems to work with. And that is exactly what social media is; a tool that no technology marketer, geek or nongeek, can afford to be without. In this connected age nobodygeeks least of allcan afford to overlook the galvanizing capabilities of social media, all made possible by geek abilities, intelligence and insight.Entertaining and informative, the authors of Social Media GeektoGeek very rightly point out that there is no rulebook or manual or IT department for social media. But the incisive and handy volume they have put together surely comes close to filling that gap.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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