Social Media: How to Engage, Share, and Connect, Fourth Edition,Used

Social Media: How to Engage, Share, and Connect, Fourth Edition,Used

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SKU: SONG1538154420
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Brand: Ergodebooks
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Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today? social media tools as PR professionals and personal users.Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as contentsharing, crisis communication, ethics, ?ticky?social media, and strategic campaigns. This book will become your goto reference guide for all things social mediarelated as it applies to public relations and the everyday duties of PR professionals.Features of the fourth edition include: Chapter objectives and learning outcomes Social Media Expert profiles Theory into Practice boxes #LRNSMPR (Learn Social Media and Public Relations) boxes Comprehensive glossary of terms Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphereNew appendix with social media guidelines template

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