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Social Media: How to Engage, Share, and Connect,Used
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Updated to reflect the latest technological innovationsand challengesSocial Media: How to Engage, Share, and Connect will help readers understand and successfully use todays social media tools. Luttrells text offers: a thorough history of social media and pioneers of the field; chapters on specific subjects such as photosharing, video, crisis communication, ethics, and sticky social, among others; discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and realworld examples of successful social media campaigns.This book will become your goto reference guide for all things social mediarelated as it applies to public relations and the everyday duties of PR professionals
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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- Q: What topics does 'Social Media: How to Engage, Share, and Connect' cover? A: The book covers a thorough history of social media, specific subjects like photo-sharing and video, crisis communication, ethics, and public relations practices related to social media.
- Q: Who is the author of this book? A: The author of 'Social Media: How to Engage, Share, and Connect' is Regina Luttrell.
- Q: What is the publication date of this book? A: The book was published on August 2, 2018.
- Q: What is the total number of pages in the book? A: The book contains 248 pages.
- Q: Is this book suitable for beginners in social media? A: Yes, the book is designed to help readers understand and use social media tools effectively, making it suitable for beginners.
- Q: What edition is this book? A: This book is the third edition.
- Q: What type of binding does the book have? A: The book is available in paperback binding.
- Q: Can this book help with public relations strategies? A: Yes, it discusses appropriate use of social media in public relations and includes real-world examples of successful campaigns.
- Q: What condition is the book in? A: The book is in 'Very Good' condition.
- Q: Does the book include case studies or examples? A: Yes, it includes real-world examples of successful social media campaigns.