Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land,Used

Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land,Used

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SKU: SONG0071799605
Brand: McGraw-Hill Education
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How to Avoid Legal Pitfalls on Social MediaSocial media is where your customers areso it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hardearnedsuccess in the time it takes to click a mouse. Written in easytounderstand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fastmoving and everchanging social media landscape. Learn how to:Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising'Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers.' MARK SCHAEFER, bestselling author of Return on Influence'Required reading not only in the classroom, but also in the boardroomand in any business where people care about getting social media marketing right.' PETER METHOT, managing director of executive education at Rutgers Business School'A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success.' AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear

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