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Social Media Strategy: Marketing and Advertising in the Consumer Revolution,Used
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Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social mediaempowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and realworld examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.This simple, systematic textleads readers through core marketing concepts and how to think critically about the competitive marketplaceeven as it shifts the perspective from an outdated communicationscontrol model to a more effective consumer engagement method provides a stepbystep roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization.FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.
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