Social Web im Tourismus: Strategien Konzepte Einsatzfelder (German Edition),Used

Social Web im Tourismus: Strategien Konzepte Einsatzfelder (German Edition),Used

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SKU: SONG3642337635
Brand: Springer
Condition: Used
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Ziel der Autoren ist es, Mechanismen und Prinzipien des Social Webs im Tourismus aufzuzeigen. Neben den theoretischen Grundlagen erlutern sie die praktischen Anwendungen und illustrieren das Thema anhand vieler BestPracticeBeispiele. Leser erfahren, welche Bedeutung das Social Web und seine grundlegenden Mechanismen haben, so dass InternetAktivitten besser geplant und an neue Entwicklungen angepasst werden knnen. Fr Akteure in der Tourismusbranche, aber auch Wissenschaftler, die einen Einstieg in die touristische Praxis des Social Web suchen.

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