Title
Sold Separately: Children And Parents In Consumer Culture (Communications, Media, And Culture Series),New
Delivery time: 8-12 business days (International)
A radical approach to children's TV. . . . Seiter argues cogently that watching Saturday cartoons isn't a passive activity but a tool by which even the very young decode and learn about their culture, and develop creative imagination as well. Bolstered by social, political, developmental, and media research, Seiter ties middleclass aversion to children's TV and massmarket toys to an association with the 'uncontrollable consumerism'and hence supposed moral failureof working class members, women, and 'increasingly, children.' . . . Positive guidance for parents uncertain of the role of TV and TV toys in their children's lives.'Kirkus Reviews'Sold Separately is about television and toys, and the various roles that they play in the lives of children and parents. In particular, Seiter examines toy advertising, both in print media and on television; TV commercials; toybased video for girls, with an indepth look at 'My Little Pony'; action TV for boys, using 'Slimer and the Real Ghostbusters' as her case study; and the stores where toys are sold, both Toys 'R' Us and the more upscale shops . . . contains many provocative observations.'Women's Review of Books'Ellen Seiter has a holiday message for yuppie parents who feel guilty shopping at Toys 'R' Us. The massproduced toys that dominate the chain's shelves need not be the enemy of every rightthinking parent. 'Ghostbuster' figurines and 'My Little Pony' can share the toy chest with those sensible wooden blocks.'Chronicle of Higher Education'Emphasizing problems of socioeconomic class, gender, and race stereotyping, this study acknowledges the usual parental complaints about toys like Barbie and G.I. Joe, but insists that they do play an important role in children's culture, especially for working class families. A thoughtprovoking analysis.'Wilson Library Journal'In this thought provoking study, Seiter reasonably urges parents and others to put aside their own tastes and to understand that children's consumer culture promotes solidarity and sociability among youngsters.'Publishers Weekly'An important book for those desiring an overview of the toy industry's impact on consumer culture . . . [it] presents a fair and wellbalanced view of the industry.'Kathleen M. Carson, associate editor, Playthings'A refreshing, thoughtful, and insightful investigation of an enormously important subjectconsumer culture for kids. . . . I can't recommend it highly enough.'Janice Radway, Duke University, author of Reading the Romance
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.