Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing),Used

Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing),Used

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Designoriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten realworld examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial startups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen.Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Solving Problems with Design Thinking'? A: The book focuses on how design thinking can be applied in various business contexts beyond product development and sales, showcasing ten real-world examples from companies like 3M, Toyota, and IBM.
  • Q: Who are the authors of this book? A: The book is authored by Jeanne Liedtka and Tim Ogilvie.
  • Q: What are some design skills highlighted in the book? A: The book highlights design skills such as ethnography, visualization, storytelling, and experimentation as tools to innovate and solve business problems.
  • Q: What type of binding does this book have? A: This book is available in hardcover binding.
  • Q: How many pages does 'Solving Problems with Design Thinking' have? A: The book has 232 pages.
  • Q: When was 'Solving Problems with Design Thinking' published? A: The book was published on September 3, 2013.
  • Q: In what category is this book classified? A: This book is classified under the category of Industrial & Product Design.
  • Q: Is this book new or used? A: The condition of the book is new.
  • Q: What kind of problems does the book address using design thinking? A: The book addresses various problems such as implementing strategy, redesigning internal processes, and engaging citizens, demonstrating how design thinking can lead to innovative solutions.
  • Q: Is there a specific edition of this book? A: Yes, this book is an illustrated edition.