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This book tries to explain the macroenvironmental factors affecting the South Asian Businesses in Britain using PEST analysis to have a holistic view of these businesses. It also focuses on understanding the business approach of South Asian Entrepreneurs which is markedly different from their white and other ethnic counterparts through SWOT and TOWS analysis to generate recommendations for the Entrepreneurs, Banks and the Government.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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