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Southwest Airlines (Corporations That Changed the World),New
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Using the words of its own people, this intriguing book provides an indepth look at the incredibly successful airline that changed the rules of the game with a nofrills business model and innovative corporate culture.Southwest Airlines turns indepth interviews with the company's leaders, managers, employees, and passengers into a powerful case study of this highly successful, gamechanging business. Ranging from the early days of the company to the present, the book covers the history of the airline and its founders, while also detailing the unique corporate culture that attracts employees and passengers alike.Throughout its history, Southwest has championed a culture that puts employees first, creating a productive workforce by hiring for 'attitude before aptitude' (because skills can be taught) and allowing employees to be themselves at work. The founders' philosophies of 'servant leadership' and a 'funLUVing' attitude continue to attract employees and influence the company's daily work today. In detailing the airline's inner workings in the words of its own people, this book shows other companies how they can emulate Southwest's powerful business model and strategies, as well as its hiring practices and corporate culture.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.