Title
Spectacular Mexico: Design, Propaganda, And The 1968 Olympics (A Quadrant Book),Used
Delivery time: 8-12 business days (International)
In the wake of its early twentiethcentury civil wars, Mexico strove to present itself to the world as unified and prosperous. The preparation in Mexico City for the 1968 Summer Olympics was arguably the most ambitious of a sequence of design projects that aimed to signal Mexicos arrival in the developed world. In Spectacular Mexico, Luis M. Castaeda demonstrates how these projects were used to create a spectacle of social harmony and ultimately to guide the nations capital into becoming the powerful megacity we know today.Not only the first Latin American country to host the Olympics, but also the first Spanishspeaking country, Mexicos architectural transformation was put on international display. From traveling exhibitions of indigenous archaeological artifacts to the construction of the Mexico City subway, Spectacular Mexico details how these key projects placed the nation on the stage of global capitalism and revamped its status as a modernized country. Surveying works of major architects such as Flix Candela, Pedro Ramrez Vzquez, Ricardo Legorreta, and graphic designer Lance Wyman, Castaeda illustrates the use of architecture and design as instruments of propaganda and nation branding.Forming a kind of image economy, Mexicos architectural projects and artifacts were at the heart of the nations economic growth and cultivated a new mass audience at an international level. Through an examination of one of the most important cosmopolitan moments in Mexicos history, Spectacular Mexico positions architecture as central to the negotiation of social, economic, and political relations.
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Shipping & Returns
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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