Title
Spectacular Mexico: Design, Propaganda, And The 1968 Olympics (A Quadrant Book),Used
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In the wake of its early twentiethcentury civil wars, Mexico strove to present itself to the world as unified and prosperous. The preparation in Mexico City for the 1968 Summer Olympics was arguably the most ambitious of a sequence of design projects that aimed to signal Mexicos arrival in the developed world. In Spectacular Mexico, Luis M. Castaeda demonstrates how these projects were used to create a spectacle of social harmony and ultimately to guide the nations capital into becoming the powerful megacity we know today.Not only the first Latin American country to host the Olympics, but also the first Spanishspeaking country, Mexicos architectural transformation was put on international display. From traveling exhibitions of indigenous archaeological artifacts to the construction of the Mexico City subway, Spectacular Mexico details how these key projects placed the nation on the stage of global capitalism and revamped its status as a modernized country. Surveying works of major architects such as Flix Candela, Pedro Ramrez Vzquez, Ricardo Legorreta, and graphic designer Lance Wyman, Castaeda illustrates the use of architecture and design as instruments of propaganda and nation branding.Forming a kind of image economy, Mexicos architectural projects and artifacts were at the heart of the nations economic growth and cultivated a new mass audience at an international level. Through an examination of one of the most important cosmopolitan moments in Mexicos history, Spectacular Mexico positions architecture as central to the negotiation of social, economic, and political relations.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of the book? A: The book has three hundred forty-four pages. This length provides ample content for an in-depth exploration of the topics covered.
- Q: What are the dimensions of 'Spectacular Mexico'? A: The book measures seven point zero one inches in length, zero point eight inches in width, and nine point zero two inches in height. These dimensions make it a standard paperback size for easy handling.
- Q: What type of binding does this book have? A: This book is published in paperback binding. Paperback editions are lightweight and flexible, making them convenient for readers.
- Q: Who is the author of 'Spectacular Mexico'? A: The author is Luis M. Castañeda. He provides valuable insights into Mexico’s architectural and social history during the 1968 Olympics.
- Q: What is the genre of this book? A: The genre is Criticism. It critically examines Mexico’s cultural landscape and architectural developments.
- Q: How can I use this book for research? A: You can use this book as a source for academic research or personal interest in architecture and history. It provides detailed analysis and context about Mexico's development.
- Q: Is this book suitable for students? A: Yes, the book is suitable for students, especially those studying architecture, history, or cultural studies. Its detailed insights make it an educational resource.
- Q: Can I use this book for a presentation? A: Yes, this book can be used as a reference for presentations on architecture or Mexican history. It offers rich content and examples to support your arguments.
- Q: What is the reading level of this book? A: The reading level is geared towards adults and college students. The analysis may be complex for younger readers.
- Q: How should I store this paperback book? A: Store the book upright on a shelf to maintain its shape. Avoid placing heavy items on top to prevent damage to the binding.
- Q: What is the best way to clean this book? A: To clean the book, gently wipe the cover with a dry cloth. Avoid using water or cleaning solutions that may damage the pages.
- Q: Does this book require special care? A: No, the book does not require special care. Just ensure it is kept in a dry, safe place away from direct sunlight.
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