Title
Spectacular Mexico: Design, Propaganda, And The 1968 Olympics (A Quadrant Book),Used
Delivery time: 8-12 business days (International)
In the wake of its early twentiethcentury civil wars, Mexico strove to present itself to the world as unified and prosperous. The preparation in Mexico City for the 1968 Summer Olympics was arguably the most ambitious of a sequence of design projects that aimed to signal Mexicos arrival in the developed world. In Spectacular Mexico, Luis M. Castaeda demonstrates how these projects were used to create a spectacle of social harmony and ultimately to guide the nations capital into becoming the powerful megacity we know today.Not only the first Latin American country to host the Olympics, but also the first Spanishspeaking country, Mexicos architectural transformation was put on international display. From traveling exhibitions of indigenous archaeological artifacts to the construction of the Mexico City subway, Spectacular Mexico details how these key projects placed the nation on the stage of global capitalism and revamped its status as a modernized country. Surveying works of major architects such as Flix Candela, Pedro Ramrez Vzquez, Ricardo Legorreta, and graphic designer Lance Wyman, Castaeda illustrates the use of architecture and design as instruments of propaganda and nation branding.Forming a kind of image economy, Mexicos architectural projects and artifacts were at the heart of the nations economic growth and cultivated a new mass audience at an international level. Through an examination of one of the most important cosmopolitan moments in Mexicos history, Spectacular Mexico positions architecture as central to the negotiation of social, economic, and political relations.
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Spectacular Mexico: Design, Propaganda, and the 1968 Olympics'? A: The book primarily examines how Mexico used design and architecture as tools of propaganda and nation branding during the preparation for the 1968 Summer Olympics, showcasing the country's transformation into a modernized nation.
- Q: Who is the author of this book? A: The author of 'Spectacular Mexico' is Luis M. Castañeda, who explores key architectural projects and their impact on Mexico's global image.
- Q: What type of binding does this book have? A: This book is available in paperback binding.
- Q: How many pages are in 'Spectacular Mexico'? A: The book contains 344 pages.
- Q: When was 'Spectacular Mexico' published? A: The book was published on November 1, 2014.
- Q: What categories does this book fall under? A: The book is categorized under 'Criticism', focusing on design, architecture, and cultural studies.
- Q: Can you tell me about the architectural projects discussed in the book? A: The book surveys significant architectural works by notable figures such as Félix Candela and Pedro Ramírez Vázquez, illustrating how these projects contributed to Mexico's identity and economic growth.
- Q: Is the book suitable for readers interested in architecture? A: Yes, 'Spectacular Mexico' is ideal for readers interested in architecture, design, and the historical context of the 1968 Olympics in Mexico.
- Q: Does the book address the cultural significance of the 1968 Olympics? A: Yes, it discusses how the 1968 Olympics served as a platform for Mexico to showcase its cultural and architectural achievements on an international stage.
- Q: What themes are explored in the book? A: Themes include the negotiation of social, economic, and political relations through architecture, the concept of an 'image economy', and the role of design in shaping national identity.