Title
SponsoringAwareness in der Formel 1 (German Edition),Used
Delivery time: 8-12 business days (International)
Wissenschaftliche Studie aus dem Jahr 2005 im Fachbereich BWL Handel und Distribution, Note: 1,7, Westflische WilhelmsUniversitt Mnster, Sprache: Deutsch, Abstract: Der Grand Prix von Spanien 1968 markierte in der Formel 1 eine neue Zeitrechnung. LotusRennstall Teamchef Colin Chapman schloss einen lukrativen Vertrag mit einer Zigarettenfirma ab, die sodann auf den LotusRennwagen mit Bild und Logo ihrer Zigarettenmarke "Gold Leaf Navy Cut" werben durfte. Damit stieg zum ersten Mal ein Unternehmen als Sponsor in die Formel 1 ein, welches mit seinen Produkten nicht dem Rennsportsport an sich diente (wie zum Beispiel Reifenhersteller und lkonzerne). Die damaligen Reaktionen waren berraschend negativ. Nicht nur Puristen rmpften die Nase ber die rollenden "Glimmstngel", selbst die beiden deutschen Fernsehstationen ARD und ZDF stellten fr den Rest der Saison die bertragung von Formel 1 Rennen ein. Der damalige Kommentar der Verantwortlichen: "Wir werden keinesfalls diese skandalse Schleichwerbung untersttzen". Doch Werbung in der Formel 1 setzte sich auch fr Unternehmen durch, deren Produkte nicht direkt mit der Formel 1 in Verbindung zu bringen sind. Waren es 1968 lediglich eine Zigarettenfirma, Reifenhersteller und lkonzerne, so sind es in der laufenden Saison 2005 228 Sponsoren. Brauchte 1968 ein TopTeam ca. 65.000 $US, um an der Spitze mitfahren zu knnen, so sind es 2005 ca. 320 Mio. $US. Das Gesamtbudget der Formel 1 Teams, welches sich beinahe gnzlich aus Sponsorengeldern zusammensetzt, beluft sich demnach in der hiesigen Saison 2005 auf geschtzte 2,29 Mrd. $US. Aus dieser hohen Summe an Sponsorengelder erwchst quasi ganz automatisch die Frage, ob das Formel 1Sponsoring auch effektiv ist. Ganz nach dem Motto von Henri Ford und Lord Leverhume: "I know half of the money I spend on sponsorship wasted, but I don't know which half" thematisiert diese Arbeit die Frage, ob das Formel 1Sponsoring die gewnschte Werbewirkung seitens der Sponsoren
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.