Sponsorship and Measurability of Its Effects: Basics, Concepts and Methods: A Corporate Communication Perspective,Used

Sponsorship and Measurability of Its Effects: Basics, Concepts and Methods: A Corporate Communication Perspective,Used

In Stock
SKU: DADAX383835995X
Brand: LAP Lambert Academic Publishing
$100.00 $142.86
Save $42.86
Quantity
Add to wishlist
Add to compare

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

Sponsorship has become a communication tool which transcends all boundaries of marketing, public relations and corporate communication. However, despite its popularity across a variety of sectors, it has traditionally been defined in a limited sense which has led to its underestimation. Exploring the basics, functions and relationship of sponsorship with other communication tools, this book, therefore, provides a deep analysis into the measurability of sponsorship, which has so far been ignored. Current practices on sponsorship measurement with further suggestions should help to validate the legitimization of sponsorship as a commercially beneficial communication tool, and should be especially useful to professionals in Corporate Communication, Marketing and Public Relations fields, or anyone else who might be considering integrating sponsorship into their corporate communication strategies.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed