Title
Sport Marketing
Delivery time: 8-12 business days (International)
Sport Marketing, Fourth Edition With Web Study Guide, Has Been Streamlined And Updated To Keep Pace With The Latest Information And Issues In The Competitive World Of Sport Marketing. This Text Maintains Its Position As The Bestselling And Original Text In The Field, Continuing To Direct Students To A Better Understanding Of The Theoretical Backbone That Makes Sport Marketing Such A Unique And Vibrant Subject To Study. Using The New Fullcolor Format And Companion Web Study Guide, Students Will Stay Engaged As They Explore How Fans, Players, Coaches, The Media, And Companies Interact To Drive The Sport Industry.Heavily Updated With More Contributions From Industry Professionals And Emphasis On Social Media Platforms That Have Revolutionized The Field In Recent Years, This Edition Contains Practical Material That Prepares Students For Careers In Sport Marketing. It Also Includes These Updates:?A Web Study Guide Featuring Exclusive Video Interviews With Industry Professionals And Accompanying Activities That Tie Core Concepts And Strategies From The Book Into Applied Situations?Instructor Ancillaries Enhanced By Gradable Chapter Quizzes That Can Be Used With Learning Management Systems?An Attractive And Engaging Fullcolor Interior?Chapter Objectives, Opening Scenarios, Engaging Sidebars, And Photos Throughout The Text That Guide Students In Grasping Important Concepts?Wrapup, Activities, And Your Marketing Plan Sections At The End Of Each Chapter That Offer Opportunities For Selfassessment And Reviewthe Highly Respected Authors Have Long Been Recognized For Their Ability To Define This Exciting Field, Combining Academic Study And Current Research With Industry Experience For An Unmatched Learning Experience For Students Preparing To Enter The Working World. The Content In This Fourth Edition Of Sport Marketing Has Been Reorganized To Make It Easier To Use In The Classroom. Chapters 1 Through 3 Provide An Overview Of The Field Of Sport Marketing As An Area Of Study And Profession. Chapters 4 And 5 Teach Students How To Research And Study The Behaviors Of Sport Consumers, Including An Overview Of Marketing Segmentation. Chapters 6 Through 13 Provide Extensive Information On The Nuts And Bolts Of The Field, Including The Five Ps Of Sport Marketing And Special Sections On Branding, Sales And Service, Engagement And Activation, Community Relations, And Social Media. The Final Chapters Explore Legal Issues, Integration, And The Future Of Sport Marketing.Instructors May Also Take Advantage Of The Student Web Study Guide And Complete Package Of Ancillaries To Enhance Learning And Presentation Of Core Concepts. All Materials, Including The Web Study Guide, Instructor Guide, Test Package, Presentation Package Plus Image Bank, And Lmscompatible Chapter Quizzes, Are Available Online.The World Of Sport Marketing Continues To Evolve. Sport Marketing, Fourth Edition With Web Study Guide, Offers Students A Complete View Of The Expansive Field Of Sport, Providing An Understanding Of The Foundations Of Sport Marketing And How To Enhance The Sport Experience.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of the book 'Sport Marketing'? A: The book 'Sport Marketing, Fourth Edition With Web Study Guide' focuses on the principles and practices of sport marketing, providing insights into how fans, players, coaches, and companies interact in the sport industry.
- Q: Who is the author of 'Sport Marketing'? A: 'Sport Marketing' is authored by Bernard J. Mullin, a respected figure in the field of sport marketing.
- Q: What makes the Fourth Edition of 'Sport Marketing' different from previous editions? A: The Fourth Edition has been heavily updated with contributions from industry professionals, a new full-color format, and a web study guide featuring exclusive video interviews and interactive activities.
- Q: How many pages does 'Sport Marketing' have? A: 'Sport Marketing' contains a total of 504 pages.
- Q: What type of binding does 'Sport Marketing' have? A: 'Sport Marketing' is available in hardcover binding, which provides durability and a professional appearance.
- Q: Is 'Sport Marketing' suitable for students preparing for a career in sport marketing? A: Yes, 'Sport Marketing' includes practical material and case studies that prepare students for careers in sport marketing by emphasizing current trends and industry practices.
- Q: What additional resources are included with 'Sport Marketing'? A: The book comes with a web study guide, instructor guides, presentation packages, and LMS-compatible chapter quizzes to enhance the learning experience.
- Q: When was 'Sport Marketing' published? A: 'Sport Marketing' was published on June 12, 2014.
- Q: What key topics are covered in 'Sport Marketing'? A: 'Sport Marketing' covers topics such as marketing segmentation, branding, sales and service, community relations, social media, and legal issues in sport marketing.
- Q: Can instructors use the materials from 'Sport Marketing' in their classes? A: Yes, instructors can utilize the student web study guide and the complete package of ancillaries to enhance their teaching and presentation of core concepts.