Title
Sport Marketing,Used
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the bestselling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new fullcolor format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. It also includes these updates:?A web study guide featuring exclusive video interviews with industry professionals and accompanying activities that tie core concepts and strategies from the book into applied situations?Instructor ancillaries enhanced by gradable chapter quizzes that can be used with learning management systems?An attractive and engaging fullcolor interior?Chapter objectives, opening scenarios, engaging sidebars, and photos throughout the text that guide students in grasping important concepts?WrapUp, Activities, and Your Marketing Plan sections at the end of each chapter that offer opportunities for selfassessment and reviewThe highly respected authors have long been recognized for their ability to define this exciting field, combining academic study and current research with industry experience for an unmatched learning experience for students preparing to enter the working world. The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession. Chapters 4 and 5 teach students how to research and study the behaviors of sport consumers, including an overview of marketing segmentation. Chapters 6 through 13 provide extensive information on the nuts and bolts of the field, including the five Ps of sport marketing and special sections on branding, sales and service, engagement and activation, community relations, and social media. The final chapters explore legal issues, integration, and the future of sport marketing.Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMScompatible chapter quizzes, are available online.The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does 'Sport Marketing' have? A: This book has five hundred four pages. It's designed to provide comprehensive coverage of sport marketing concepts and practices.
- Q: What are the dimensions of 'Sport Marketing'? A: The book measures eight point seventy-five inches in length, one point twenty-six inches in width, and eleven point twenty-six inches in height. These dimensions make it a standard hardcover size.
- Q: Who is the author of 'Sport Marketing'? A: The author of this book is Bernard J. Mullin. He is recognized for his expertise in sport marketing and has contributed significantly to the field.
- Q: How can I use the web study guide that comes with 'Sport Marketing'? A: You can access the web study guide online, which includes video interviews and activities. These resources help reinforce the concepts from the book.
- Q: Is 'Sport Marketing' suitable for beginners? A: Yes, this book is suitable for beginners. It provides foundational knowledge and practical insights into the field of sport marketing.
- Q: What type of binding does 'Sport Marketing' have? A: This book is bound in hardcover. The hardcover format ensures durability and makes it ideal for classroom use.
- Q: How should I store 'Sport Marketing' to keep it in good condition? A: Store the book in a cool, dry place, away from direct sunlight. This will help preserve the quality of the pages and binding.
- Q: Can I return 'Sport Marketing' if I'm not satisfied? A: Yes, you can return the book if it is in new condition and within the return policy timeframe. Check with the retailer for specific details.
- Q: Does 'Sport Marketing' cover social media marketing? A: Yes, the book includes sections on social media marketing. It emphasizes how these platforms have transformed the sport marketing landscape.
- Q: Is 'Sport Marketing' appropriate for college students? A: Yes, this book is appropriate for college students. It is widely used in academic courses related to sport marketing and management.
- Q: What additional materials are included with 'Sport Marketing'? A: The book includes a web study guide, instructor ancillaries, and gradable chapter quizzes. These materials enhance the learning experience.
- Q: What topics are covered in 'Sport Marketing'? A: The book covers various topics, including branding, community relations, and the legal aspects of sport marketing. It provides a comprehensive overview.
- Q: How can I assess my understanding after reading each chapter? A: You can use the Wrap-Up, Activities, and Your Marketing Plan sections at the end of each chapter for self-assessment and review.
- Q: Are there video interviews in the study guide? A: Yes, the web study guide features exclusive video interviews with industry professionals. These interviews provide valuable insights into the sport marketing field.
- Q: What is the focus of the fourth edition of 'Sport Marketing'? A: The fourth edition focuses on providing updated information and practical insights relevant to current trends in sport marketing.