Title
Sports Marketing: A Strategic Perspective,New
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Key Benefit: Sports Marketing Takes A Strategic Business Perspective, Keeping Pace With The Everchanging Environment Of The Sports World. Organized Around A Framework Of The Strategic Marketing Process That Can Be Applied To The Sports Industry, It Provides An Appreciation For The Growing Popularity Of Women'S Sports And The Globalization Of Sport.Key Topics: This Edition Concentrates On The Rising Costs, Escalating Salaries, The Price Of New Stadiums And Arenas, And Sports Ethics Versus The Incredible Appetite Of Consumers For Sports. Extensive Treatment Is Given To Understanding Consumers As Spectators And Participants; In Addition To Planning The Sports Marketing Mix (Product, Price, Promotion, And Place), It Examines The Execution And Evaluation Of The Planning Process.Market: An Excellent Source Of Information For Directors Of Sports Marketing, Directors Of Sports Promotion, Athletic Directors, Directors Of Community/Public Relations, Directors Of Ticket Sales, Directors Of Sponsorship Sales, Sports Marketing Coordinators, Sports Promotion Coordinators, And Recreation/Borough Sports Directors.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has four hundred fifty-three pages. It provides extensive insights into sports marketing strategies and practices.
- Q: What type of binding is used in this book? A: This book is bound in hardcover. The hardcover binding ensures durability and longevity for repeated use.
- Q: What are the dimensions of this book? A: The dimensions of this book are ten point twenty-five inches in length, zero point seventy-five inches in width, and eight point twenty-seven inches in height. These dimensions make it a compact and easy-to-handle resource.
- Q: What topics does the book cover? A: The book covers various topics, including the strategic marketing process in sports, consumer behavior, and the impact of globalization. It addresses current issues like rising costs and sports ethics.
- Q: Who is the author of this book? A: The author of this book is Matthew D. Shank. He is recognized for his expertise in sports marketing and strategic business perspectives.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It introduces fundamental concepts of sports marketing in an accessible manner.
- Q: Can this book be used for academic courses? A: Yes, this book can be used for academic courses. It serves as an excellent resource for students studying sports marketing and related fields.
- Q: How can I apply the concepts from this book? A: You can apply the concepts from this book by implementing strategic marketing processes in sports organizations. Use the insights to plan marketing mixes effectively.
- Q: Is this book a good resource for sports marketing professionals? A: Yes, this book is a great resource for sports marketing professionals. It provides valuable information on current industry trends and practices.
- Q: How should I care for this book? A: To care for this book, keep it in a dry and cool place, away from direct sunlight. Avoid placing heavy objects on top of it to prevent damage.
- Q: Can I return this book if I don't like it? A: Yes, you can return this book if you don't like it, provided you adhere to the return policy of the seller. Check the specific terms for returns.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller immediately for a replacement or refund. Ensure you have your order details handy.
- Q: Will this book fit on standard bookshelves? A: Yes, this book will fit on standard bookshelves. Its dimensions make it compatible with most book storage solutions.
- Q: Is the content of this book up-to-date? A: Yes, the content of this book is up-to-date. It reflects the latest trends and developments in the sports marketing industry.
- Q: Does this book include case studies? A: Yes, this book includes case studies to illustrate key concepts. These real-world examples enhance understanding of sports marketing strategies.