Title
Pearson Sports Marketing Book - A Strategic Perspective Guide on Marketing Strategies
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This product is a comprehensive guide on sports marketing, designed for professionals in the sports industry. It provides valuable insights into strategic marketing processes tailored specifically for the dynamic world of sports, making it an essential resource for those involved in sports promotion, marketing, and management.
The guide emphasizes the importance of understanding the evolving landscape of sports marketing, focusing on key issues such as rising costs, escalating salaries, and the ethical considerations within the industry. It highlights the increasing popularity of women's sports and the globalization of the sports arena, making it relevant for today?s marketing professionals. The structured approach helps readers grasp the complexities of consumer behavior, both as spectators and participants, while offering practical tools for planning and executing effective sports marketing strategies.
Key Features:- Strategic Framework: Organized around the strategic marketing process applicable to the sports industry.
- Focus on Current Trends: Addresses rising costs, salaries, and the impact of new stadiums and arenas.
- Consumer Understanding: Provides extensive insights into spectator and participant behavior.
- Marketing Mix Planning: Covers essential components of the sports marketing mix: product, price, promotion, and place.
- Execution and Evaluation: Discusses practical steps for implementing and assessing marketing plans.
- Targeted Audience: Ideal for directors of sports marketing, promotions, and ticket sales, as well as sports coordinators.
- In-depth Analysis: Explores the intersection of sports ethics and consumer demand, offering a balanced perspective.
This guide is an excellent resource for directors of sports marketing, athletic directors, and anyone involved in sports promotion. It equips professionals with the necessary tools and knowledge to thrive in the competitive field of sports marketing. With its focus on real-world applications and market trends, this product is ideal for those looking to enhance their strategic marketing skills in the sports industry.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Sports Marketing: A Strategic Perspective'? A: The book emphasizes a strategic business perspective in sports marketing, addressing the evolving dynamics of the sports industry, including the popularity of women's sports and globalization.
- Q: Who would benefit from reading this book? A: This book is ideal for professionals in sports marketing, promotion, athletic directors, community relations, ticket sales, sponsorship sales, and sports coordinators.
- Q: What are some key topics covered in this edition? A: Key topics include rising costs in sports, escalating salaries, new stadium pricing, sports ethics, consumer behavior, and the sports marketing mix.
- Q: What is the binding type of this book? A: The book is available in hardcover binding.
- Q: How many pages does 'Sports Marketing: A Strategic Perspective' have? A: The book contains 453 pages.
- Q: What is the condition of the book? A: The item condition is listed as 'Good'.
- Q: When was this edition published? A: This edition was published on January 1, 2008.
- Q: Who is the author of the book? A: The author of 'Sports Marketing: A Strategic Perspective' is Matthew D. Shank.
- Q: Does the book provide insights on sports marketing ethics? A: Yes, the book includes extensive discussions on sports ethics versus consumer demand.
- Q: Is there a focus on consumer behavior in the book? A: Yes, the book provides in-depth treatment on understanding consumers as both spectators and participants.