Sravnitel'nyy analiz problemy obshcheniya v sovremennoy deystvitel'nosti (Russian Edition),Used

Sravnitel'nyy analiz problemy obshcheniya v sovremennoy deystvitel'nosti (Russian Edition),Used

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SKU: DADAX3844387129
Brand: LAP Lambert Academic Publishing
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Massovaya kommunikatsiya yavlyaetsya neot"emlemoy chast'yu sovremennogo obshchestva, ego ekonomiki, politiki, kul'tury i okhvatyvaet mezhdunarodnye, mezhgruppovye i mezhlichnostnye otnosheniya. Svoeobraznaya revolyutsiya sredstv massovoy kommunikatsii okazyvaet vozrastayushchee vozdeystvie kak na matepial'noppoizvodstvennuyu, tak i na sotsial'nopoliticheskuyu, kul'tupnoideologicheskuyu oblasti zhizni vsego chelovechestva i kazhdogo otdel'nogo cheloveka. Massovaya kommunikatsiya imeet pryamoe otnoshenie ko vsem etim problemam i sama mozhet passmatpivat'sya kak odna iz vazhneyshikh global'nykh problem.Klassicheskoy chertoy obshchestva novoy formatsii yavlyaetsya standartizatsiya myshleniya i struktur povedeniya, konformizm, unifikatsiya skhem povedeniya lyudey, chto privodit cheloveka k obezlichivaniyu. Situatsiya usugublyaetsya usilivayushcheysya razobshchennost'yu individov, perekhodyashchey vo vrazhdebnost', yavnoe ili skrytoe protivostoyanie.Proiskhodyat protsessy razrusheniya sotsial'nykh i dukhovnykh struktur, prisushchikh traditsionnym tipam obshchestva, dlya kotorykh kharakterny ustoychivye nravstvennye i esteticheskie tsennosti, bolee garmonichnoe mirooshchushchenie. Otnosheniya, obshchenie mezhdu lyud'mi nosyat kharakter fragmentarnoy i szhatoy vo vremeni, poverkhnostnoy svyazi.

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