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Stand Out: A Simple and Effective Online Marketing Plan for Your Small Business,Used
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Beat Your Competition Increase Sales Get More Customers in 90 DaysOnline marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan.In todays technologydriven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a socalled SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and GeekFree Marketing founder Aaron Fletcher shows every small business ownerno matter their skills or budgethow to create a simple, proven, and easytofollow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow!Stand Out includes clear, stepby step instructions opn how to:1. Build a solid marketing foundation using the 5 Ms of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel2. Launch a simple but powerful website that creates an ideal user experience3. Complete a Google 101 crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility4. Create compelling content that speaks directly to your clients needs5. Become a digital citizen, with tools to help you connect with your audience wherever they hang out online
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