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Diplomarbeit aus dem Jahr 2004 im Fachbereich BWL OfflineMarketing und OnlineMarketing, Note: 1,7, Fachhochschule Stralsund, 81 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die Thematik dieser Arbeit beschftigt sich mit dem Standortmarketing der Region HeilbronnFranken. Ziel ist die zielgruppenspezifische Investorensuche und ansprache von Unternehmen der Cluster Mobilitt und Prozesstechnologie, da diese Spezialisierung der Wirtschaftsregion in der Zukunft weiter ausgebaut und somit eine Abgrenzung zu anderen bestehenden Wirtschaftsregionen Deutschlands angestrebt werden soll. Bestandteil dieser Arbeit ist ferner eine Umfrage an Unternehmen der Branchen der o. g. Cluster. Diese Umfrage richtet sich an clusterspezifische Unternehmen in Deutschland, sterreich und der Schweiz. Ebenso werden in dieser Arbeit Manahmen aufgezeigt, mit denen die Region als potenzieller Standort fr Unternehmen der zwei Cluster beworben werden kann. Der Schwerpunkt wird hier auf die clusterspezifische Ausrichtung der bereits bestehenden Internetseite www.investorslink.de der Wirtschaftsregion HeilbronnFranken GmbH gelegt, um potenziellen Investoren, anhand eines kurzen und knappen berblicks der notwendigen Zahlen, Daten und Fakten sowie der ausschlaggebenden Standortfaktoren der Region, den Wirtschaftsstandort HeilbronnFranken nher zu bringen. Ferner werden die, in der Umfrage als wichtig erachteten Standortfaktoren, in die Konzeption einer Internetseite fr Investoren miteinbezogen.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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