Title
Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands,New
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For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches stepbystep how to assess a brand's unique challenge, how to define the brand's equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and management resources; marketing strategy; how to build a marketing plan; and much more.The author combines her experience building brands at the front lines of a big multinational company with topnotch marketing and management theory. What results is an ideal primer for anyone seeking structured guidance on building a brand for a client, managing a brand, or even starting a brand for oneself.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Star Brands' by Carolina Rogoll? A: 'Star Brands' focuses on teaching the fundamentals of branding in a structured and approachable manner. It provides guidance on building, managing, and marketing brands, utilizing the star brand model.
- Q: Who is the author of 'Star Brands' and what is her background? A: The author of 'Star Brands' is Carolina Rogoll, an experienced brand manager who has worked at a large multinational company and combines practical experience with marketing and management theory.
- Q: What are the key topics covered in the book? A: Key topics include brand assessment, defining brand equity, selecting a brand target, crafting a marketing strategy, and measuring brand success, along with case studies and insights from industry leaders.
- Q: Is 'Star Brands' suitable for beginners in branding? A: 'Star Brands' is designed to be approachable and is suitable for beginners who want to learn about branding without needing prior expertise or hiring a consultant.
- Q: How many pages does 'Star Brands' have? A: 'Star Brands' contains 256 pages, making it a comprehensive yet concise resource on branding strategies.
- Q: What type of binding is used for 'Star Brands'? A: 'Star Brands' is available in paperback binding, which is lightweight and portable for easy reading.
- Q: When was 'Star Brands' published? A: 'Star Brands' was published on June 2, 2015.
- Q: Are there any case studies included in 'Star Brands'? A: Yes, 'Star Brands' includes case studies from well-known brands and interviews with business professionals, providing real-world examples of branding strategies.
- Q: What can I expect to learn from 'Star Brands'? A: Readers can expect to learn how to assess brand challenges, define brand equity, create effective marketing plans, and achieve measurable success in the marketplace.
- Q: Is 'Star Brands' aimed at brand managers only? A: 'Star Brands' is not only for brand managers; it is also useful for anyone looking to start a brand, manage a client’s brand, or gain a better understanding of branding principles.