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Start and Run Your Own Record Label, Third Edition: Winning Marketing Strategies for Today's Music Industry (Start & Run Your Ow,Used
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For everyone interested in starting a record labelto market new talent or to release and promote their own musicthere has never been a better time to do it!Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and musicbusiness consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in todays climate.Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with howto information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including:Balancing on and offline promotion and marketingMaking the most of online resources (socialnetworking sites, blogs, ringtones, videos, radio, and more)Using digital distribution profitablyLicensing your recordings for use in the mediaMarketing music overseasMs. Schwartz has compiled new interviews with top industry professionals and independent labelsincluding recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, musicmagazine editors, publicists, and othersfor the most uptodate, authoritative, and practical compendium available.
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