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11 Real-Life Cases Of Indian Start-Ups Analyse Real-Life Marketing Challenges Faced By Start-Ups From Across The Marketing Mix Of Product, Price, Place And Promotion. Eleven Original Case Studies Discuss The Experiences Of Successful Indian Entrepreneurs Across A Wide Variety Of Sectors, Including Health Tech, Fintech, Media And Entertainment, And Fast-Moving Consumer Goods (Fmcg). Each Case Investigates The Dilemmas Faced By Start-Ups On Issues In Their Marketing Mix And Presents Guidance On Practical Ways To Resolve Them Through Fine-Tuning The Marketing Strategy. A Special Focus Is Placed On The Views And Actions Of The Start-Up Founder(S) Or Ceo Dealing With The Dilemma, To Highlight Their Innovative Solutions. The Book Is A Highly Informative Guide For Entrepreneurs, Marketing Scholars And Practitioners Who Wish To Explore The Marketing Challenges That New Companies Face And Find New Ways To Overcome Them.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
I was looking for solid strategies for my new business, and this book gave me that and more. The actionable steps are easy to follow. I feel more confident tackling my marketing efforts now!
C
Carlos Ramirez
Practical tips for marketing
I was looking for solid strategies for my new business, and this book gave me that and more. The actionable steps are easy to follow. I feel more confident tackling my marketing efforts now!
D
David Chang
Good resource, but some parts felt basic.
I thought the Start-Up Marketing Strategies book was helpful for getting an overview. Some sections seemed a bit generic, though. Still, a decent read for beginners trying to find their way in marketing!
D
David Chang
Good resource, but some parts felt basic.
I thought the Start-Up Marketing Strategies book was helpful for getting an overview. Some sections seemed a bit generic, though. Still, a decent read for beginners trying to find their way in marketing!
E
Emma Johnson
Useful but not groundbreaking
This book on marketing strategies for startups has a lot of good info but didn’t blow me away. It covers the essentials well, just didn't offer anything super new for me. Worth a read for sure if you're new to this!
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
