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Start-Up Marketing Strategies
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11 Real-Life Cases Of Indian Start-Ups Analyse Real-Life Marketing Challenges Faced By Start-Ups From Across The Marketing Mix Of Product, Price, Place And Promotion. Eleven Original Case Studies Discuss The Experiences Of Successful Indian Entrepreneurs Across A Wide Variety Of Sectors, Including Health Tech, Fintech, Media And Entertainment, And Fast-Moving Consumer Goods (Fmcg). Each Case Investigates The Dilemmas Faced By Start-Ups On Issues In Their Marketing Mix And Presents Guidance On Practical Ways To Resolve Them Through Fine-Tuning The Marketing Strategy. A Special Focus Is Placed On The Views And Actions Of The Start-Up Founder(S) Or Ceo Dealing With The Dilemma, To Highlight Their Innovative Solutions. The Book Is A Highly Informative Guide For Entrepreneurs, Marketing Scholars And Practitioners Who Wish To Explore The Marketing Challenges That New Companies Face And Find New Ways To Overcome Them.
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