Starting a Successful Business (Sunday Times Business Enterprise Series),Used

Starting a Successful Business (Sunday Times Business Enterprise Series),Used

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SKU: SONG0749444134
Brand: Kogan Page
$22.81
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Endorsed by The Institute of Directors ""Takes the reader through the whole startup process stepbystep, highlighting pitfalls and covering all the major considerations."" Job Scene ""Ideal for entrepreneurs. . . . Highly recommended."" George Cox, Former Director General, Institute of Directors * Exhaustive guide to all aspects of business startup & survival * Practical advice on all the crucial issues * Of interest to entrepreneurs looking to start a business and small business owners/managers Setting up a small business and ensuring its survival can be a daunting task. One in three businesses fails within a year, mainly due to a lack of proper preparation and forward planning. ""Starting a Successful Business"" aims to help anyone get into business properly and survive. This fully revised and updated new edition takes the reader through each important step in the startup process in a clear accessible style. The major problems facing any new business are discussed, potential pitfalls highlighted, and every crucial topic analyzed. These key areas include: Deciding what sort of business to start * taking up a franchise * marketing & selling * customer analysis * publicity, advertising * ebusiness * financial management * cash flow forecasts * credit control * raising funds * setting up a limited company * business law * premises * operations management * bookkeeping * taxation * employing people * insurance* IT * business planning and development * a new section on women in business.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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