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Stop Asking for Referrals: A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself,Used
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The #1 way to start getting referrals? STOP ASKINGIn all his years of helping financial professionals build and grow their businesses, Stephen Wershing has learned that the number one way to make sure you don't get a referral is by asking for it. Why? Because studies prove that clients refer you not to benefit you but to benefit themselves. So you have to approach the challenge from a completely new angle.Stop Asking for Referrals helps you do exactly that.Inside, Wershing provides the tools you need to get more referrals than ever by designing your practice in a way that gets clients to mention you to friends when the opportunity arises. He calls it 'the new referral conversation,' and it works. Define your target market with accuracy and precision Communicate your value clearly and effectively Create your company's unique 'brand' Harness the natural, normal social interactions of your clients to serve your marketing effortsYou'll also learn how to use client feedback to benefit your business, create your service package, and bring in new business.'The way you have been told to attract referrals is based on an assumption that's wrong,' Wershing writes. 'And it is undermining your business and your relationships.'You will come away with a deep understanding of why and where referrals actually come from, how to tailor your own practice to get people talking about you, and ways to develop a communication plan to project your reputation.So stop asking for referralsand start attracting more new clients than you ever thought possible.Praise for Stop Asking for Referrals'Steve Wershing helps you unlock the untapped referral potential you have in your business today with an approach that is as comfortable as it is effective.' JULIE LITTLECHILD, founder and president of Advisor Impact'The most comprehensive, practical, and engaging guide I know of for strengthening existing client connections and cultivating new ones in a way that is experiencebased, respectful, and longlasting.' OLIVIA MELLAN, psychotherapist, money coach, author of The Client Connection, and columnist for Investment Advisor'Reading this book will revolutionize how you think about growing your business.' MICHAEL E. KITCES, MSFS, MTAX, CFP, partner, Pinnacle Advisory Group, and blogger, Nerd's Eye View'This book will help you overcome . . . discomfort and show you how to engage your clients so that they will proudly help you build your business. Kudos for this powerful, onestop marketing resource!' SHERYL GARRETT, CFP, AIF, awardwinning author, advisor, and founder of the Garrett Planning Network'Stop Asking for Referrals is on my Top Ten list of books that I believe offer the most meaningful strategies for advisors. . . . Steve's ideas for referral marketing are brilliant and just plain common sense. Advisors will embrace his book as the new referral bible. SYDNEY LEBLANC, founding editor of Registered Rep magazine; partner of LeBlanc and Company'Embrace Steve's advice if you'd like to see your practice growth become effortless, boundless, and fun!' MARIE SWIFT, CEO, Impact Communications, columnist for Financial Planning magazine, and author of Become a Media Magnet
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main concept of 'Stop Asking for Referrals'? A: 'Stop Asking for Referrals' introduces the idea that asking for referrals often backfires. Instead, it suggests creating a practice that naturally encourages clients to refer you without direct requests.
- Q: Who is the author of 'Stop Asking for Referrals'? A: The author of 'Stop Asking for Referrals' is Stephen Wershing, who specializes in helping financial professionals grow their businesses.
- Q: What strategies are covered in the book? A: The book covers strategies such as defining your target market, communicating value effectively, and leveraging social interactions to facilitate referrals.
- Q: How many pages is 'Stop Asking for Referrals'? A: 'Stop Asking for Referrals' has 208 pages, providing comprehensive insights into referral marketing.
- Q: What is the publication date of the book? A: 'Stop Asking for Referrals' was published on October 2, 2012.
- Q: What type of binding does this book have? A: This book is available in hardcover binding, providing durability for frequent use.
- Q: Is this book suitable for beginners in financial services? A: Yes, 'Stop Asking for Referrals' is designed for financial professionals at various levels, including those new to the industry.
- Q: What are the key benefits of reading this book? A: Key benefits include gaining insights into natural referral generation, enhancing client relationships, and developing effective communication strategies.
- Q: Does the book provide practical examples? A: Yes, the book includes practical examples and tools that professionals can implement in their practices to improve referral generation.
- Q: What is the overall message of 'Stop Asking for Referrals'? A: The overall message is to shift the focus from asking for referrals to creating an environment where clients feel compelled to refer you, ultimately leading to increased business growth.