Store Design and Visual Merchandising: Creating Store Space That Encourages Buying,New

Store Design and Visual Merchandising: Creating Store Space That Encourages Buying,New

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SKU: DADAX160649094X
Brand: Business Expert Press
$30.81
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In an age of selfservice stores, saturated markets and ever more demanding customers, the careful and sciencedriven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of handson suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned visavis books written by artists, architects and interior designers which lack a solid research foundation and academic journals articles, which are often inaccessible to the educated yet nonspecialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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