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Based on the hottest, most indemand seminar offered by the legendary story master Robert McKee Storynomics translates the lessons of storytelling in business into economic and leadership success.Robert McKees popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an adcentric to storycentric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.Drawing from dozens of storydriven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
I really enjoyed reading Storynomics! The focus on storytelling in marketing is spot on, plus the case studies helped illustrate the points well. I’m excited to apply some ideas to my campaigns!
S
Sophia Rodriguez
Great book for content marketers
I really enjoyed reading Storynomics! The focus on storytelling in marketing is spot on, plus the case studies helped illustrate the points well. I’m excited to apply some ideas to my campaigns!
S
Sophia Rodriguez
Great book for content marketers
I really enjoyed reading Storynomics! The focus on storytelling in marketing is spot on, plus the case studies helped illustrate the points well. I’m excited to apply some ideas to my campaigns!
E
Emily Johnson
Disappointing content delivery
I had high hopes for Storynomics, but the content didn’t quite live up to my expectations. The theories felt outdated and the examples didn’t resonate with my current marketing challenges. I wouldn’t recommend it.
E
Emily Johnson
Disappointing content delivery
I had high hopes for Storynomics, but the content didn’t quite live up to my expectations. The theories felt outdated and the examples didn’t resonate with my current marketing challenges. I wouldn’t recommend it.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.