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Video is often cited as the most effective marketing content for driving results. Its proven to significantly increase website traffic, time on site, social engagement, and conversion. But its not only a great marketing tool. Videos also play a significant role in closing sales as well as customer training and support. So, were all in agreement that video is important. Now what? I constantly hear business leaders say, Weve always wanted to do video, but we didnt know someone we could trust, we didnt know what we were doing, and we didnt know how much it should cost. The goal of this book is to help you answer all these questionsand more!In my consulting practice, I guide clients through a 7step process to help them answer the following five key questions:What role should video play in meeting our business goals? What types of videos do we need? How do we tell the most compelling story? Who or what should be the subject of our video(s)? What should our video marketing strategy be? In this book, Im going to walk you through a triedandtrue, 7step process for planning, producing, and promoting video content online.
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