Strategic Advertising Management,Used

Strategic Advertising Management,Used

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SKU: SONG0199605580
UPC: 9780199605583
Brand: Oxford University Press
Condition: Used
$21.75
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Integrating theory with application and presenting numerous reallife examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at advertising within a theoretical and strategic planning framework. Authors Larry Percy and Richard RosenbaumElliott present an overview of 'how advertising works,' discuss what is required from a manager in order to develop an effective communication plan, and equip students with the skills necessary for successfully applying strategy to various processes in advertising. A Companion Website includes resources for students and instructors.

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