Title
Strategic Brand Management, 2nd Edition,New
Delivery time: 8-12 business days (International)
In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include designing effective brand strategy and tactics, developing a brand value proposition, managing brand portfolios, cobranding, brand repositioning, brand extensions, brand valuation, and the legal aspects of protecting the brand. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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Frequently Asked Questions
- Q: What is the main focus of Strategic Brand Management, 2nd Edition? A: The book focuses on understanding the key principles of building enduring brands through a systematic approach, presenting a cohesive framework for brand management.
- Q: Who is the author of Strategic Brand Management, 2nd Edition? A: The author is Alexander Chernev, a professor of marketing at the Kellogg School of Management at Northwestern University.
- Q: How many pages does Strategic Brand Management, 2nd Edition have? A: The book contains 206 pages.
- Q: What topics are covered in the book? A: Topics include effective brand strategy, brand value propositions, managing brand portfolios, cobranding, brand repositioning, brand extensions, brand valuation, and legal aspects of brand protection.
- Q: What is the publication date of Strategic Brand Management, 2nd Edition? A: The book was published on October 15, 2017.
- Q: What type of binding does this book have? A: Strategic Brand Management, 2nd Edition is available in paperback binding.
- Q: Is Strategic Brand Management, 2nd Edition suitable for beginners? A: Yes, the book is clear, succinct, and practical, making it suitable for both beginners and experienced marketers.
- Q: What condition is the book in? A: The book is listed in 'Good' condition.
- Q: Can this book help in developing a brand strategy? A: Yes, it provides insights and frameworks that are essential for designing effective brand strategies.
- Q: Does the book discuss brand valuation? A: Yes, brand valuation is one of the key topics covered in Strategic Brand Management, 2nd Edition.