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Strategic Brand Management, 2nd Edition,New
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In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include designing effective brand strategy and tactics, developing a brand value proposition, managing brand portfolios, cobranding, brand repositioning, brand extensions, brand valuation, and the legal aspects of protecting the brand. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of Strategic Brand Management, 2nd Edition? A: The book focuses on understanding the key principles of building enduring brands through a systematic approach, presenting a cohesive framework for brand management.
- Q: Who is the author of Strategic Brand Management, 2nd Edition? A: The author is Alexander Chernev, a professor of marketing at the Kellogg School of Management at Northwestern University.
- Q: How many pages does Strategic Brand Management, 2nd Edition have? A: The book contains 206 pages.
- Q: What topics are covered in the book? A: Topics include effective brand strategy, brand value propositions, managing brand portfolios, cobranding, brand repositioning, brand extensions, brand valuation, and legal aspects of brand protection.
- Q: What is the publication date of Strategic Brand Management, 2nd Edition? A: The book was published on October 15, 2017.
- Q: What type of binding does this book have? A: Strategic Brand Management, 2nd Edition is available in paperback binding.
- Q: Is Strategic Brand Management, 2nd Edition suitable for beginners? A: Yes, the book is clear, succinct, and practical, making it suitable for both beginners and experienced marketers.
- Q: What condition is the book in? A: The book is listed in 'Good' condition.
- Q: Can this book help in developing a brand strategy? A: Yes, it provides insights and frameworks that are essential for designing effective brand strategies.
- Q: Does the book discuss brand valuation? A: Yes, brand valuation is one of the key topics covered in Strategic Brand Management, 2nd Edition.