Title
Strategic Brand Management, 2Nd Edition,Used
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
In Strategic Brand Management (2Nd Edition), Alexander Chernev, Professor Of Marketing At The Renowned Kellogg School Of Management At Northwestern University, Lays Out A Systematic Approach To Understanding The Key Principles Of Building Enduring Brands. This Book Presents A Cohesive Framework For Brand Management That Delineates The Unique Role Of Brands As A Means Of Creating Market Value. Topics Covered Include Designing Effective Brand Strategy And Tactics, Developing A Brand Value Proposition, Managing Brand Portfolios, Cobranding, Brand Repositioning, Brand Extensions, Brand Valuation, And The Legal Aspects Of Protecting The Brand. Clear, Succinct, And Practical, Strategic Brand Management Is The Definitive Text On Building Strong Brands.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of Strategic Brand Management, 2nd Edition? A: The book has two hundred six pages. It's a comprehensive resource for anyone interested in brand management.
- Q: What are the dimensions of this book? A: The dimensions are seven point five two inches in length, zero point four four inches in width, and nine point two five inches in height. This size makes it easy to handle and read.
- Q: What type of binding does this book have? A: The book is available in paperback binding. This makes it lightweight and portable for readers.
- Q: Who is the author of Strategic Brand Management? A: The author is Alexander Chernev. He is a professor of marketing at the Kellogg School of Management.
- Q: In which category is this book listed? A: This book is categorized under Branding & Logo Design. It focuses on key principles in brand management.
- Q: What topics are covered in this book? A: The book covers brand strategy, brand value propositions, brand portfolios, and legal aspects of brand protection. It's a thorough examination of brand management.
- Q: How can I apply the principles learned in this book? A: You can apply these principles by developing effective brand strategies and managing brand portfolios. The book provides practical insights for real-world applications.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It lays out foundational concepts that are essential for understanding brand management.
- Q: What makes this book a definitive text on branding? A: Its clear, succinct, and practical approach makes it a definitive text. It systematically presents a cohesive framework for brand management.
- Q: What should I do to keep this book in good condition? A: Store the book in a dry place away from direct sunlight. Handling it with clean hands can also help maintain its condition.
- Q: Is there a warranty or return policy for this book? A: Typically, books have a standard return policy. Check with the retailer for specific terms regarding returns or exchanges.
- Q: What if my book arrives damaged? A: If your book arrives damaged, you should contact the retailer immediately. Most retailers offer solutions such as refunds or replacements.
- Q: Can I find this book in different formats? A: Currently, this book is available only in paperback. Digital formats may not be available, so check with the publisher for updates.
- Q: Is this book appropriate for a graduate-level course? A: Yes, this book is appropriate for graduate-level courses. It provides advanced insights into strategic brand management.
- Q: What is the legal aspect of brand protection discussed in the book? A: The book discusses how to legally protect a brand through trademarks and other legal measures. This is crucial for maintaining brand integrity.
- Q: How does this book help in brand valuation? A: It provides frameworks and methodologies for assessing brand value. Understanding brand valuation is key for effective brand management.