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Strategic Brand Management: Building, Measuring, And Managing Brand Equity,New
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Incorporating The Latest Industry Thinking And Developments, This Exploration Of Brands, Brand Equity, And Strategic Brand Management Combines A Comprehensive Theoretical Foundation With Numerous Techniques And Practical Insights For Making Better Daytoday And Longterm Brand Decisionsand Thus Improving The Longterm Profitability Of Specific Brand Strategies.Finely Focused On Howto And Why Throughout, It Provides Specific Tactical Guidelines For Planning, Building, Measuring, And Managing Brand Equity. It Includes Numerous Examples On Virtually Every Topic And Over 75 Branding Briefs That Identify Successful And Unsuccessful Brands And Explain Why They Have Been So. Case Studies Will Familiarize Readers With The Reallife Stories Of Levi'S Dockers, Intel Corporation, Nivea, Nike, And Starbucks.For Industry Professionals From Brand Managers To Chief Marketing Officers
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What are the dimensions of this book? A: The dimensions of this book are eight point two seven inches in length, one point two six inches in width, and ten inches in height.
- Q: How many pages does this book have? A: This book has six hundred ninety-two pages, providing extensive insights into brand management.
- Q: What is the binding type of this book? A: The binding type of this book is hardcover, ensuring durability and longevity.
- Q: Who is the author of this book? A: The author of this book is Kevin Lane Keller, a respected figure in brand management.
- Q: What is the main subject of this book? A: The main subject of this book is strategic brand management, focusing on building and measuring brand equity.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners as it combines theoretical foundations with practical insights.
- Q: What kind of examples does this book provide? A: This book includes numerous examples and over seventy-five branding briefs to illustrate successful and unsuccessful brands.
- Q: How can this book help brand managers? A: This book provides tactical guidelines for planning, building, measuring, and managing brand equity, making it a valuable resource for brand managers.
- Q: Is this book appropriate for industry professionals? A: Yes, this book is appropriate for industry professionals, including brand managers and chief marketing officers.
- Q: What case studies are covered in this book? A: This book features case studies on brands like Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks, providing real-life insights.
- Q: How should I store this book to keep it in good condition? A: To keep this book in good condition, store it upright in a cool, dry place away from direct sunlight.
- Q: Can this book be used as a textbook in courses? A: Yes, this book can be used as a textbook in marketing and brand management courses due to its comprehensive content.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange according to their policy.
- Q: How do I care for the hardcover binding? A: To care for the hardcover binding, avoid bending the cover and keep it clean by dusting regularly.
- Q: Is it safe to read this book in low light? A: Yes, it is safe to read this book in low light, but using adequate lighting is recommended for better visibility.
- Q: Are there any additional resources included in the book? A: Yes, this book includes additional resources such as branding briefs and case studies that enhance learning.