Title
Strategic Brand Management: Building, Measuring, And Managing Brand Equity,New
Delivery time: 8-12 business days (International)
Incorporating The Latest Industry Thinking And Developments, This Exploration Of Brands, Brand Equity, And Strategic Brand Management Combines A Comprehensive Theoretical Foundation With Numerous Techniques And Practical Insights For Making Better Daytoday And Longterm Brand Decisionsand Thus Improving The Longterm Profitability Of Specific Brand Strategies.Finely Focused On Howto And Why Throughout, It Provides Specific Tactical Guidelines For Planning, Building, Measuring, And Managing Brand Equity. It Includes Numerous Examples On Virtually Every Topic And Over 75 Branding Briefs That Identify Successful And Unsuccessful Brands And Explain Why They Have Been So. Case Studies Will Familiarize Readers With The Reallife Stories Of Levi'S Dockers, Intel Corporation, Nivea, Nike, And Starbucks.For Industry Professionals From Brand Managers To Chief Marketing Officers
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⚠️ WARNING (California Proposition 65):
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'Strategic Brand Management' by Kevin Lane Keller? A: The book focuses on brands, brand equity, and strategic brand management, providing a comprehensive theoretical foundation along with practical techniques for effective brand decision-making.
- Q: How many pages does the book contain? A: The book has a total of 692 pages.
- Q: What type of binding does this book have? A: This edition of the book is bound in hardcover.
- Q: When was 'Strategic Brand Management' published? A: The book was published on January 1, 2007.
- Q: Who is the author of this book? A: The author of 'Strategic Brand Management' is Kevin Lane Keller.
- Q: What edition of the book is available? A: This is the third edition of 'Strategic Brand Management'.
- Q: Does the book include case studies? A: Yes, it includes numerous case studies featuring brands like Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks.
- Q: Is this book suitable for beginners in brand management? A: While the book provides in-depth insights and case studies, it is designed for industry professionals, including brand managers and chief marketing officers.
- Q: Are there any practical guidelines in the book? A: Yes, the book offers specific tactical guidelines for planning, building, measuring, and managing brand equity.
- Q: What topics are covered in 'Strategic Brand Management'? A: The book covers various topics related to brand equity, including techniques for building and managing brands, supported by examples and branding briefs.