Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition,New

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition,New

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SKU: DADAX0132664259
Brand: Pearson
$149.28
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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better daytoday and longterm brand decisionsand thus improving the longterm profitability of specific brand strategies.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main focus of 'Strategic Brand Management'? A: The book focuses on understanding brands, brand equity, and strategic brand management, providing a solid theoretical foundation along with practical techniques for effective brand decision-making.
  • Q: Who is the author of this book? A: The author of 'Strategic Brand Management' is Kevin Keller, a well-regarded expert in the field of marketing and brand management.
  • Q: What edition of the book is available? A: This is the 4th edition of 'Strategic Brand Management', which incorporates the latest industry developments and insights.
  • Q: How many pages does the book have? A: The book contains a total of 608 pages, offering a comprehensive exploration of brand management concepts.
  • Q: What is the condition of the book? A: The book is listed as 'New', ensuring that it is in pristine condition for readers.
  • Q: What type of binding does the book have? A: The book is available in hardcover binding, providing durability and a professional appearance.
  • Q: When was 'Strategic Brand Management' published? A: The book was published on August 10, 2012, making it a relevant resource for both current and aspiring brand managers.
  • Q: What category does this book fall under? A: It falls under the 'Systems & Planning' category, suitable for marketing professionals and students alike.
  • Q: Are there practical insights included in the book? A: Yes, the book combines theoretical concepts with practical insights to help readers make informed brand decisions.
  • Q: What should I expect from this book in terms of learning? A: Expect to gain a comprehensive understanding of brand equity and strategic management, along with techniques to enhance long-term brand profitability.

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