Title
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition,New
Delivery time: 8-12 business days (International)
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better daytoday and longterm brand decisionsand thus improving the longterm profitability of specific brand strategies.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Strategic Brand Management'? A: The book focuses on understanding brands, brand equity, and strategic brand management, providing a solid theoretical foundation along with practical techniques for effective brand decision-making.
- Q: Who is the author of this book? A: The author of 'Strategic Brand Management' is Kevin Keller, a well-regarded expert in the field of marketing and brand management.
- Q: What edition of the book is available? A: This is the 4th edition of 'Strategic Brand Management', which incorporates the latest industry developments and insights.
- Q: How many pages does the book have? A: The book contains a total of 608 pages, offering a comprehensive exploration of brand management concepts.
- Q: What is the condition of the book? A: The book is listed as 'New', ensuring that it is in pristine condition for readers.
- Q: What type of binding does the book have? A: The book is available in hardcover binding, providing durability and a professional appearance.
- Q: When was 'Strategic Brand Management' published? A: The book was published on August 10, 2012, making it a relevant resource for both current and aspiring brand managers.
- Q: What category does this book fall under? A: It falls under the 'Systems & Planning' category, suitable for marketing professionals and students alike.
- Q: Are there practical insights included in the book? A: Yes, the book combines theoretical concepts with practical insights to help readers make informed brand decisions.
- Q: What should I expect from this book in terms of learning? A: Expect to gain a comprehensive understanding of brand equity and strategic management, along with techniques to enhance long-term brand profitability.