Strategic Communication In Crisis Management: Lessons From The Airline Industry

Strategic Communication In Crisis Management: Lessons From The Airline Industry

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Communicating Successfully Is Crucial If An Organization Is To Survive And Recover From A Crisis. Focusing On The Airline Industry And Some Of The Most Recent Headlinemaking Disasters, Dr. Ray Looks At Organizational Crises, The Communications Strategies Employed By Organizations When Responding To Crises, And The Factors That Influence The Effectiveness Of This Strategic Communication. She Maintains That Our Understanding Of Crisis And The Implications For Strategic Crisis Communications In All Industries Can Be Based On Two Valid Assumptions. First, Crises May Be Viewed In Terms Of Phases. Second, They Are Best Understood From A System Perspective. This Is Particularly Important When We Realize That How Stakeholders See Crises And How Professional Communicators See Them May Be Entirely Different, And That Their Viewpoints Will Vary At Various Crisis Stages.Dr. Ray Begins With An Introduction That Reviews The U.S. Airline Industry'S Safety System, Followed By A Chapter On Organizational Crises And Crisis Communications. The Remaining Chapters Are Divided Into Sections Reflecting Dr. Ray'S Simplified Model Of Crisis Stages: Precrisis, Crisis, And Postcrisis. Here She Explores Conditions Which Lead To Major Aviation Disasters And Other Crises, Contingency Planning, Crisis Management, Crisis Communication, And Postcrisis Investigation By The National Transportation Safety Board. Seven Chapters Provide Case Studies Of Major Airline Disasters, Analyzed According To Her Threestage Model, And An Illuminating Of The Major Issues Associated With Airline Disasters. The Cases Also Examine, Analyze, And Evaluate Communication Strategies Used By Airlines When Responding To These Issues And Give Readers Important Lessons To Ponder, Which She Synthesizes In A Conclusion. Corporate Communications Specialists At All Levels, In The Public And Private Sectors Both, As Well As Executives With Other Management Responsibilities Will Find Dr. Ray'S Book Informative, Useful, And Fascinating Reading.

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Frequently Asked Questions

  • Q: What is the main focus of 'Strategic Communication in Crisis Management'? A: The book focuses on effective communication strategies during organizational crises, specifically within the airline industry, and explores how these strategies impact recovery and stakeholder perceptions.
  • Q: Who is the author of this book? A: The author is Dr. Sally Ray, who examines crisis communication through a structured model based on her expertise in management and leadership.
  • Q: What are the key topics covered in the book? A: Key topics include crisis phases, contingency planning, crisis communication strategies, case studies of major airline disasters, and post-crisis investigations.
  • Q: Is this book suitable for professionals outside the airline industry? A: Yes, the insights and strategies discussed are applicable to crisis management across various industries, making it valuable for corporate communications specialists and executives.
  • Q: How many pages does the book have? A: The book contains 272 pages, providing a thorough exploration of crisis communication in the airline sector.
  • Q: What is the condition of the book being sold? A: The book is listed as 'Used Book in Good Condition', indicating it may have some wear but is still functional and readable.
  • Q: When was 'Strategic Communication in Crisis Management' published? A: The book was published on April 30, 1999.
  • Q: What is the binding type of this book? A: The book is available in hardcover binding, which adds durability and a professional appearance.
  • Q: What can readers expect from the case studies included in the book? A: Readers can expect detailed analyses of major airline disasters, focusing on communication strategies utilized during crises and the lessons learned from those situations.
  • Q: Is there a specific model of crisis communication discussed in the book? A: Yes, Dr. Ray introduces a simplified three-stage model of crisis communication, which includes pre-crisis, crisis, and post-crisis phases.