Title
Strategic Communication In Crisis Management: Lessons From The Airline Industry
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Communicating Successfully Is Crucial If An Organization Is To Survive And Recover From A Crisis. Focusing On The Airline Industry And Some Of The Most Recent Headlinemaking Disasters, Dr. Ray Looks At Organizational Crises, The Communications Strategies Employed By Organizations When Responding To Crises, And The Factors That Influence The Effectiveness Of This Strategic Communication. She Maintains That Our Understanding Of Crisis And The Implications For Strategic Crisis Communications In All Industries Can Be Based On Two Valid Assumptions. First, Crises May Be Viewed In Terms Of Phases. Second, They Are Best Understood From A System Perspective. This Is Particularly Important When We Realize That How Stakeholders See Crises And How Professional Communicators See Them May Be Entirely Different, And That Their Viewpoints Will Vary At Various Crisis Stages.Dr. Ray Begins With An Introduction That Reviews The U.S. Airline Industry'S Safety System, Followed By A Chapter On Organizational Crises And Crisis Communications. The Remaining Chapters Are Divided Into Sections Reflecting Dr. Ray'S Simplified Model Of Crisis Stages: Precrisis, Crisis, And Postcrisis. Here She Explores Conditions Which Lead To Major Aviation Disasters And Other Crises, Contingency Planning, Crisis Management, Crisis Communication, And Postcrisis Investigation By The National Transportation Safety Board. Seven Chapters Provide Case Studies Of Major Airline Disasters, Analyzed According To Her Threestage Model, And An Illuminating Of The Major Issues Associated With Airline Disasters. The Cases Also Examine, Analyze, And Evaluate Communication Strategies Used By Airlines When Responding To These Issues And Give Readers Important Lessons To Ponder, Which She Synthesizes In A Conclusion. Corporate Communications Specialists At All Levels, In The Public And Private Sectors Both, As Well As Executives With Other Management Responsibilities Will Find Dr. Ray'S Book Informative, Useful, And Fascinating Reading.
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- Q: How many pages does this book have? A: This book has two hundred seventy-two pages. It provides an in-depth exploration of crisis communication strategies in the airline industry.
- Q: What is the binding type of this book? A: This book is bound in hardcover. The hardcover binding ensures durability and a professional appearance.
- Q: What are the dimensions of this book? A: The book measures six point fourteen inches in length, zero point sixty-three inches in width, and nine point twenty-one inches in height. These dimensions make it portable for reading.
- Q: What is the main focus of this book? A: The main focus is on crisis communication strategies in the airline industry. It analyzes significant disasters and offers lessons learned for effective communication.
- Q: Who is the author of this book? A: The author is Dr. Sally Ray. She specializes in crisis communication and provides insights based on her research.
- Q: Is this book suitable for students? A: Yes, this book is suitable for students studying communications or management. It offers valuable lessons applicable to various industries.
- Q: Can this book help in understanding crisis management? A: Yes, it provides a comprehensive overview of crisis management strategies. Readers will gain insights into effective communication during crises.
- Q: Is there a specific audience for this book? A: The book targets corporate communication specialists and executives. It is also beneficial for anyone interested in crisis management in organizations.
- Q: How should I care for this book? A: To care for this book, keep it in a cool, dry place and avoid exposing it to direct sunlight. This will preserve its condition over time.
- Q: Is this book used or new? A: This is a used book in good condition. It may show minor signs of wear but is still fully functional for reading.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers have policies to address such issues.
- Q: What is the return policy for this book? A: The return policy varies by seller, but typically you can return it within a specified period if it is in its original condition. Always check with the seller.
- Q: Are there any case studies included in this book? A: Yes, the book includes several case studies of major airline disasters. These studies illustrate communication strategies used during crises.
- Q: What is the genre of this book? A: The genre of this book is management and leadership. It falls within the category of professional development and crisis communication.
- Q: Can I use this book for a research project? A: Yes, this book is an excellent resource for research on crisis communication. It provides both theoretical insights and practical examples.