Strategic Management and Competitive Advantage: Concepts and Cases,Used

Strategic Management and Competitive Advantage: Concepts and Cases,Used

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SKU: SONG0136094589
UPC: 9780136094586
Brand: Pearson
Condition: Used
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Core strategic management concepts without the excess.What Is Strategy and the Strategic Management Process?; Evaluating a Firms External Environment; Evaluating a Firms Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International StrategyFor readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.

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