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Strategic Management (b&w),Used
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Strategic Management (2020) is a , 343page open educational resource freely available at https://doi.org/10.21061/strategicmanagement. The textbook offers an introduction to the key topics and themes of strategic management, drawing on examples of familiar companies and personalities to illustrate the different strategies used by today? firmsand how they go about implementing those strategies. Readers will learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. In short, they will understand how organizations operate at the strategic level to be successful. Strategic Management is intended for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. It is ideal for a senior capstone course in an undergraduate business program. This version is softcover with a black and white interior. A printed color interior version is also available for order (ISBN 9781949373943). This textbook was adapted for use in Virginia Tech? Pamplin College of Business capstone course, MGT 4394 Strategic Management, and is shared under a Creative Commons NonCommercial ShareAlike 3.0 license https://creativecommons.org/licenses/byncsa/3.0 without attribution to the original author or publisher at their request.Strategic Management is adapted from a work produced and distributed under a Creative Commons license (CC BYNCSA 3.0) by a publisher who has requested that they and the original author not receive attribution. We wish to extend our gratitude to the original authors for their work, which was adapted to create this work. . If the publisher and author are both willing to allow us to provide attribution to the author while retaining use of the Creative Commons license and continuing to provide free public access, we will gladly and publicly thank the original authors here.Reed B. Kennedy is Associate Professor of Management Practice in the Management Department, Pamplin College of Business at Virginia Tech. Prior to his appointment at Virginia Tech he served as a senior executive in hospital administration for over 20 years and as a business consultant for the New River Valley at Radford University. A graduate of the U.S. Naval Academy, he holds multiple masters degrees in Health Care Administration and, Public Health, and a Graduate Certificate in Global Planning and International Development.
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- Q: What is the main focus of the textbook 'Strategic Management (b&w)'? A: The textbook focuses on key topics and themes in strategic management, providing insights into various strategies used by contemporary firms.
- Q: Who is the intended audience for this textbook? A: It is aimed at undergraduate business students, including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism.
- Q: What is the format of the textbook? A: The textbook is available in a softcover format with a black and white interior.
- Q: How many pages does 'Strategic Management (b&w)' have? A: The textbook contains 343 pages.
- Q: Is 'Strategic Management (b&w)' freely available? A: Yes, it is an open educational resource that can be accessed for free at https://doi.org/10.21061/strategicmanagement.
- Q: When was 'Strategic Management (b&w)' published? A: The textbook was published on August 28, 2020.
- Q: Can I find a color version of this textbook? A: Yes, a printed color interior version is also available for order under ISBN 978-1-949373-94-3.
- Q: What type of license does this textbook fall under? A: It is shared under a Creative Commons Non-Commercial ShareAlike 3.0 license, allowing for adaptation without attribution to the original author or publisher.
- Q: Who is the author of 'Strategic Management (b&w)'? A: The author is Reed B. Kennedy, an Associate Professor of Management Practice at Virginia Tech.
- Q: What practical skills can readers expect to learn from this textbook? A: Readers will learn how to conduct case analyses, measure organizational performance, and perform both external and internal analyses to understand organizational operations at the strategic level.