Strategic Management: Competitiveness and Globalization Concepts,Used

Strategic Management: Competitiveness and Globalization Concepts,Used

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SKU: SONG0538881887
UPC: 9780538881883
Brand: Brand: South-Western Pub
Condition: Used
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Strategic Management: Comptetiveness and Globalization, Concepts, 3e explores how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustainable competitive advantage. The text focuses the strategic management process on the outcome and integrates the resourcebased view of the firm with the more traditional I/O model. The text emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The hot topics of corporate governance, TQM, core competencies, strategic alliances, corporate entrepreneurship are covered among others.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

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