Strategic Management: Concepts and Cases

Strategic Management: Concepts and Cases

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SKU: SONG0136120989
UPC: 9780136120988
Brand: Pearson
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A skillsoriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.In todays economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cuttingedge strategy through skilldeveloping exercises and cases.The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategicmanagement concepts, theory, research, and techniques in every chapter.

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