Strategic Management in a Hostile Environment: Lessons from the Tobacco Industry,Used

Strategic Management in a Hostile Environment: Lessons from the Tobacco Industry,Used

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SKU: SONG156720158X
Brand: Bloomsbury
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This study focuses on fifty years of evolution in the tobacco industry from the vantage point of the strategic actions taken by its member firms in response to the antismoking environment. It details the growth of the industry from a collection of oldstyle singlebrand companies to its modern status as a strategic group of diversified multibrand competitors. The work of management guru Michael Porter provides the framework for the study. The strategic choices made by the six companies are examined in light of Porter's management theories by focusing on the firms' attempts at both product and market diversification. The book is a timely and instructive overview of an industry successfully operating in an increasingly hostile business and social environment.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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