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Strategic Management Of Technology And Innovation,Used
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The 5Th Edition Of Strategic Management Of Technology And Innovation By Burgelman, Christensen, And Wheelwright Continues Its Unmatched Tradition Of Market Leadership, By Using A Combination Of Text, Readings, And Cases To Bring To Life The Latest Business Research On These Critical Business Challenges. Strategic Management Of Technology And Innovation Takes The Perspective Of The General Manager At The Product Line, Business Unit, And Corporate Levels. The Book Not Only Examines Each Of These Levels In Some Detail, But Also Addresses The Interaction Between The Different Levels Of General Management For Example, The Fit Between Product Strategy And Business Unit Strategy, And The Link Between Business And Corporate Level Technology Strategy. Each Part Of The Book Starts With An Introductory Chapter Laying Out An Overall Framework And Offering A Brief Discussion Of Key Tools And Findings From Existing Literature. The Remainder Of Each Part Offers A Selected Handful Of Seminar Readings And Case Studies. Almost All Of The Cases Deal With Recent Events And Situations, Including Several That Are Concerned With The Impact Of The Internet. A Few 'Classics' Have Been Retained, However, Because They Capture A Timeless Issue Or Problem In Such A Definitive Way That The Historical Date Of Their Writing Is Irrelevant.
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- Q: How many pages does this book have? A: This book has one thousand two hundred eighty pages. It offers a comprehensive examination of strategic management principles.
- Q: What are the dimensions of this book? A: The book measures eight point three one inches in length, one point zero seven inches in width, and ten point three one inches in height. These dimensions make it a standard hardcover format.
- Q: What type of binding does this book have? A: This book features hardcover binding. This type of binding enhances its durability and longevity.
- Q: Who is the author of this book? A: The author of this book is Robert Burgelman. He is well-known for his expertise in strategic management.
- Q: What is the main subject of this book? A: The main subject of this book is the strategic management of technology and innovation. It addresses critical challenges in business.
- Q: Is this book suitable for beginners in management? A: Yes, this book is suitable for beginners in management. It provides foundational concepts alongside advanced strategies.
- Q: What level of management does this book cover? A: This book covers management at the product line, business unit, and corporate levels. It also discusses their interactions.
- Q: How can I apply the concepts from this book? A: You can apply the concepts by examining case studies and readings provided in the sections. These practical examples illustrate real-world applications.
- Q: Is this book appropriate for graduate students? A: Yes, this book is appropriate for graduate students. It combines advanced theories with contemporary business research.
- Q: What kind of case studies are included in this book? A: The book includes case studies dealing with recent events and the impact of the Internet. These cases are relevant to current business challenges.
- Q: How should I store this book to keep it in good condition? A: Store this book in a cool, dry place away from direct sunlight. This will help preserve its binding and pages.
- Q: Can I read this book in a noisy environment? A: Yes, you can read this book in a noisy environment. The content is designed to be engaging and understandable even with distractions.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you can contact customer support for a return or replacement. Ensure to keep the original packaging for the return process.
- Q: Is there a warranty on this book? A: No, there is no warranty on this book. However, most retailers offer return options if you are not satisfied.
- Q: How do I clean the cover of this book? A: To clean the cover, use a soft, dry cloth. Avoid using water or cleaning solutions that may damage the material.
- Q: Is this book suitable for self-study? A: Yes, this book is suitable for self-study. It includes frameworks and discussions that facilitate independent learning.