Title
Strategic Management Of Technology And Innovation,Used
Delivery time: 8-12 business days (International)
The 5Th Edition Of Strategic Management Of Technology And Innovation By Burgelman, Christensen, And Wheelwright Continues Its Unmatched Tradition Of Market Leadership, By Using A Combination Of Text, Readings, And Cases To Bring To Life The Latest Business Research On These Critical Business Challenges. Strategic Management Of Technology And Innovation Takes The Perspective Of The General Manager At The Product Line, Business Unit, And Corporate Levels. The Book Not Only Examines Each Of These Levels In Some Detail, But Also Addresses The Interaction Between The Different Levels Of General Management For Example, The Fit Between Product Strategy And Business Unit Strategy, And The Link Between Business And Corporate Level Technology Strategy. Each Part Of The Book Starts With An Introductory Chapter Laying Out An Overall Framework And Offering A Brief Discussion Of Key Tools And Findings From Existing Literature. The Remainder Of Each Part Offers A Selected Handful Of Seminar Readings And Case Studies. Almost All Of The Cases Deal With Recent Events And Situations, Including Several That Are Concerned With The Impact Of The Internet. A Few 'Classics' Have Been Retained, However, Because They Capture A Timeless Issue Or Problem In Such A Definitive Way That The Historical Date Of Their Writing Is Irrelevant.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Strategic Management of Technology and Innovation'? A: The book primarily focuses on the strategic management of technology and innovation from the perspective of general managers at various organizational levels, including product line, business unit, and corporate levels.
- Q: Who are the authors of this book? A: The authors of 'Strategic Management of Technology and Innovation' are Robert Burgelman, Clayton Christensen, and Steven Wheelwright.
- Q: What edition is this book? A: This is the 5th edition of 'Strategic Management of Technology and Innovation', published on July 7, 2008.
- Q: How many pages does this book have? A: The book contains a total of 1280 pages.
- Q: Is 'Strategic Management of Technology and Innovation' suitable for beginners? A: While the book is comprehensive and detailed, it is best suited for readers with some background in management concepts, as it delves into advanced topics related to technology and innovation.
- Q: What type of binding does this book have? A: This book is available in hardcover binding, which provides durability and a professional appearance.
- Q: Are there case studies included in the book? A: Yes, the book includes selected case studies and seminar readings that address recent events and situations related to technology and innovation management.
- Q: Does this book cover the impact of the Internet? A: Yes, several cases in the book focus on the impact of the Internet on business strategies and technology management.
- Q: What is the condition of the book? A: The book is brand new and in pristine condition.
- Q: Can this book help with understanding the link between business and corporate level strategies? A: Yes, the book examines the interaction between product strategy, business unit strategy, and corporate level technology strategy, providing insights on how these elements fit together.