Strategic Management: Theory and Practice,New

Strategic Management: Theory and Practice,New

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Strategic Management: Theory and Practice 3e provides a detailed, yet highly readable efficient presentation of the strategic management field. Concepts are addressed sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. This book can be used in undergraduate or graduate courses in the strategic management capstone course (traditionally called ?business policy?), but it has been prepared with an undergraduate audience in mind. NEW TO THIS EDITION: Audio Commentaries introduce and reinforce classroom lecture. Exceptionally valuable when a course is delivered online! Current Issues, Concepts, and Examples with extensive references to such topics as global strategy (with strong China coverage), estrategy, and crisis management. A Strategy Landscape chapter has been added that outlines a number of recent developments in the business world that have changed the nature of strategic management including outsourcing, offshoring, mass customization, commoditization, and ecommerce. Strategy Execution has been expanded into two chapters in this edition, one emphasizing structure and the other emphasizing culture and leadership.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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