Strategic Market Management,Used

Strategic Market Management,Used

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SKU: SONG0470317248
Brand: Wiley
Sale price$8.52 Regular price$12.17
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Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, Aaker's bestselling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt marketdriven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered. The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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