Title
Strategic Marketing Management
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Strategic Marketing Management (9Th Edition) Outlines The Essentials Of Marketing Theory And Offers A Structured Approach To Identifying, Understanding, And Solving Marketing Problems. This Book Presents A Comprehensive Framework For Developing Sound Marketing Strategies That Guide Business Decisions Involving Product And Service Design, Branding, Pricing, Sales Promotion, Communication, And Distribution. The Concepts, Principles, And Frameworks Advanced In This Book Apply To A Wide Range Of Organizations, From Startups To Established Enterprises, From Packagedgoods Manufacturers To Valueadded Service Providers, From Nonprofit Entities To Forprofit Corporations.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book contains two hundred ninety-six pages. It provides an in-depth exploration of marketing management principles.
- Q: What are the dimensions of the book? A: The book measures seven point five two inches in length, zero point six three inches in width, and nine point two five inches in height. These dimensions make it portable and easy to handle.
- Q: What binding type does this book use? A: This book is bound in paperback. This type of binding is flexible and lightweight for easy reading.
- Q: Who is the author of Strategic Marketing Management? A: The author is Alexander Chernev. He is known for his expertise in marketing and business strategy.
- Q: What edition is this book? A: This is the ninth edition of Strategic Marketing Management. It includes updated theories and frameworks relevant to current marketing practices.
- Q: What is the target audience for this book? A: This book is suitable for students and professionals in marketing. It caters to both beginners and experienced marketers.
- Q: How can I apply the concepts in this book? A: You can use the strategies outlined to develop effective marketing plans. It provides guidance for real-world applications in various business contexts.
- Q: Is this book suitable for someone new to marketing? A: Yes, this book is suitable for beginners. It outlines fundamental marketing theories and provides a structured approach to understanding marketing problems.
- Q: What marketing areas does this book cover? A: This book covers product design, branding, pricing, sales promotion, communication, and distribution. It offers a comprehensive understanding of marketing strategies.
- Q: How should I store this book? A: Store this book in a cool, dry place away from direct sunlight. This will help maintain the quality of the pages and binding.
- Q: Is there a recommended way to clean the book? A: Yes, use a soft, dry cloth to gently wipe the cover if it gets dusty. Avoid using water or cleaning solutions on the pages.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for return or exchange options. They will provide instructions for resolving the issue.
- Q: Can I return this book if I'm not satisfied? A: Yes, you can typically return the book if you're not satisfied. Check the seller’s return policy for specific details.
- Q: Does this book offer case studies or examples? A: Yes, it includes case studies and real-world examples. These enhance the learning experience and illustrate practical applications of marketing theories.
- Q: What makes this book different from other marketing books? A: This book offers a structured framework for understanding and solving marketing problems, making it unique. Its comprehensive approach caters to diverse organizations.
- Q: Is this book relevant for nonprofit organizations? A: Yes, the concepts apply to both for-profit and nonprofit organizations. It provides insights on marketing strategies suitable for various sectors.