Title
Strategic Marketing Management, 6th Edition,New
Delivery time: 8-12 business days (International)
Strategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for daytoday decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a bigpicture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'Strategic Marketing Management, 6th Edition'? A: The book provides a comprehensive framework for strategic planning in marketing, helping readers identify, understand, and solve marketing problems.
- Q: Who is the author of this book? A: The author of 'Strategic Marketing Management, 6th Edition' is Alexander Chernev.
- Q: What is the condition of the book? A: The book is classified as 'New'.
- Q: How many pages does this edition contain? A: This edition contains 220 pages.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: When was 'Strategic Marketing Management, 6th Edition' published? A: The book was published on August 1, 2011.
- Q: What is the target audience for this book? A: The book is aimed at business students, managers, consultants, and senior executives looking to enhance their understanding of marketing strategies.
- Q: Does the book cover practical applications of marketing concepts? A: Yes, it presents a conceptual framework that aids in developing strategies for product design, branding, pricing, promotions, and distribution.
- Q: Is this book suitable for beginners in marketing? A: Yes, it offers foundational theories and practical insights that can benefit beginners as well as experienced professionals.
- Q: What edition is this book? A: This is the 6th edition of 'Strategic Marketing Management'.