Title
Strategic Marketing Management, 6th Edition,Used
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
Strategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for daytoday decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a bigpicture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: This book has two hundred twenty pages. It provides a comprehensive overview of strategic marketing management.
- Q: What is the binding type of the book? A: The book is a paperback. This makes it lightweight and easy to carry around for students and professionals.
- Q: What are the dimensions of the book? A: The book measures seven point five two inches in length, zero point four seven inches in width, and nine point two five inches in height. These dimensions make it a convenient size for reading.
- Q: Who is the author of the book? A: The author of the book is Alexander Chernev. He is recognized for his expertise in marketing and strategic management.
- Q: What is the main subject of this book? A: The main subject of this book is strategic marketing management. It outlines key aspects and frameworks for effective marketing strategies.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It provides foundational theories and practical frameworks for understanding marketing.
- Q: Can this book help me with developing marketing strategies? A: Yes, it offers a structured approach to identifying and solving marketing problems. This makes it a useful resource for strategy development.
- Q: Is the book appropriate for business students? A: Yes, the book is designed for business students. It serves as a vital tool for grasping the marketing process.
- Q: What type of marketing concepts does this book cover? A: The book covers concepts like product design, branding, pricing, promotions, and distribution. It provides a comprehensive framework for understanding these elements.
- Q: How can I keep this book in good condition? A: To keep the book in good condition, store it in a cool, dry place and avoid exposing it to direct sunlight. Handle it carefully to prevent wear.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact customer service for a return or exchange. They will guide you through the process.
- Q: Is there a warranty for this book? A: No, books typically do not come with warranties. However, you can return it if it arrives in unsatisfactory condition.
- Q: Can I find this book in libraries? A: Yes, many libraries may have this book available for borrowing. Check with your local library for availability.
- Q: Is there an eBook version of this title? A: Yes, there may be an eBook version available for purchase. Check online retailers for digital formats.
- Q: What is the publication date of the book? A: The specific publication date is not provided, but it is the sixth edition. This indicates it has been updated with current marketing practices.
- Q: Does this book include case studies? A: Yes, the book includes practical examples and case studies. These help illustrate the application of marketing concepts.