Title
Cerebellum Press Strategic Marketing Management - The Framework, 10th Edition
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
Strategic Marketing Management: The Framework is a comprehensive guide designed to equip business professionals with the necessary tools and methodologies for effective marketing strategy development and management. This book serves as a valuable resource for anyone involved in marketing, from entrepreneurs to senior executives.
This publication presents a systematic approach to marketing management, emphasizing the importance of value creation in business. The content is organized into five major parts, each addressing critical aspects of marketing strategy and tactics. The principles outlined in this book are applicable to a variety of industries, making it an essential read for both startups and established enterprises.
Key Features:- Comprehensive Framework: Defines marketing as a value-creation process central to business success.
- Actionable Strategies: Includes practical tools for developing effective marketing plans tailored to specific business challenges.
- Customer Focus: Guides readers in identifying target customers and developing compelling customer value propositions.
- Marketing Tactics: Explores the design, communication, and delivery of value through marketing offerings.
- Growth Management: Discusses strategies for gaining and defending market position, as well as managing product lines.
- Workbook Tools: Provides workbooks for market segmentation and strategic business model development.
- Diverse Applications: Relevant for consumer goods, B2B enterprises, high-tech ventures, and nonprofit organizations.
Strategic Marketing Management: The Framework combines theoretical insights with practical relevance, enhancing the marketing skills of professionals across various sectors. It is particularly beneficial for those creating new market offerings or improving existing ones. This book is ideal for anyone looking to strengthen their marketing management capabilities and drive business growth through effective strategy implementation.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: This book has three hundred twenty pages. It provides a comprehensive overview of strategic marketing management principles.
- Q: What is the binding type of 'Strategic Marketing Management'? A: The binding type is paperback. This makes it lightweight and portable for easy reading.
- Q: What are the dimensions of this book? A: The book measures seven point five two inches in length, zero point six seven inches in width, and nine point two five inches in height.
- Q: Who is the author of this book? A: The author is Alexander Chernev. He is known for his expertise in marketing and business strategy.
- Q: What category does this book fall under? A: The book is categorized under Consumer Behavior. It focuses on marketing strategies and management.
- Q: How can I apply the strategies from this book? A: You can apply the strategies by following the systematic approach outlined in the book. It includes practical tools for real-world marketing challenges.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It explains fundamental concepts of marketing management in an accessible way.
- Q: Can this book help me develop a marketing plan? A: Yes, it provides guidance on developing actionable marketing plans. The frameworks presented are designed for practical application.
- Q: Is this book appropriate for advanced marketing professionals? A: Yes, it is appropriate for advanced professionals as well. It combines theoretical insights with practical relevance to enhance marketing skills.
- Q: How should I care for my paperback book? A: To care for your paperback book, store it in a cool, dry place and avoid exposure to direct sunlight. Handle it gently to prevent wear.
- Q: What if my book arrives damaged? A: If your book arrives damaged, you should contact customer support for a return or exchange. They typically have policies in place for such issues.
- Q: Does this book have any specific marketing tools? A: Yes, it includes practical marketing tools and workbooks. These tools help with market segmentation and strategic development.
- Q: Can I use this book for academic purposes? A: Yes, this book can be used for academic purposes. It is suitable for students studying marketing and business management.
- Q: What is the main focus of this book? A: The main focus is on the framework of strategic marketing management. It emphasizes the creation of value through effective marketing.
- Q: Is there a warranty for this book? A: Typically, books do not come with a warranty. However, check the retailer's return policy for any guarantees regarding quality.